Photography Brand Tips | Building A Photography Brand Made Easy
Photography Brand Tips | Building a solid brand for your photography business can be the difference between success and failure. However, the bad news is that building an effective brand takes a lot more than having a logo designed. The good news is that it’s not as complicated as many photographers believe. Nor should it be as expensive as some marketing agencies would have you believe. Yet, the amount of misconception surrounding the term “branding” would truly amaze you. It shouldn’t come as a surprise, then, that so many photographers decide to skip building a brand until they’ve “made it” and can afford the services of an agency.
Photography equipment has never been more affordable, or as user-friendly as it is nowadays. Photography enthusiasts are making most out of it, and new photographers are joining the industry each day. In fact, photography is becoming an increasingly saturated industry, which makes standing out a real challenge. And let’s face it – taking stunning photos will get you only so far. This is where branding comes into play and helps you not only stand out from the crowd, but also build a loyal client base and grow your business. Want to master the art of branding? Read on!
Your Brand Goes Beyond Your Logo | Photography Brand Tips
If you think that branding your business comes down to having a logo designed, you’re up for a rude awakening. You see, your brand goes well beyond the logo. Your brand should communicate to your potential clients what it is that makes you the right (And the only!) choice out of all the photographers in your area. But it’s not just your promise to potential clients. It’s what your business looks like, what it sounds like, and even how it acts. Think of your brand as the personality of your business.
Know Your Why | Photography Brand Tips
Before you start doing anything, take some time to think about what it is that makes you different? Why should they choose you, when there are so many photographers out there offering the same service? The goal is to find one thing that makes you stand out and convey it through every aspect of your brand. Some companies focus on delivering excellent quality. Other focus on fast turnaround. Then, there are companies that try to offer the lowest prices. Of course, you can’t be everything to everyone, so pick your unique selling point and find different ways to convey it.
Beauty Is Skin-Deep. But It Still Counts | Photography Brand Tips
Once you figure out your unique selling point, you can start working on your visual identity. Start with your logo and build on it. Remember, your logo will be the face of your entire brand, so make sure it’s unique. There’s no point in purchasing a logo template many other businesses are already using. After all, you want it to be memorable, right? Another thing crucial when it comes to memorability is simplicity. Complex logos are not only difficult to understand, but they’re also challenging to remember and recognize. And lastly, keep it appropriate for your brand.
Is your brand laid back or formal? Modern and edgy, or classic? Who is your ideal client? Your logo will greatly depend on these things, so clearly define your ideal client in terms of age, gender, location, and even marital and financial status. At the end of the day, a logo that will appeal to high-school seniors, for example, won’t do you any good if your target audience are brides to be or new moms.
Is That Really What You’re Wearing? | Photography Brand Tips
If your logo is the face of your brand, your stationery is the clothes. And you need make sure you’re dressed to the nines! To get the most out of your stationery and marketing collateral, as well as any other materials you might use to engage your clients, you’ll want to keep a consistent look and feel. This is best done by setting up your branding guidelines. If you haven’t already, you’ll want to put together a short document and clearly define the exact colors you used in your logos that you can use throughout your materials. This will tie everything together and make all your materials look and feel like they came from the same source.
Create A Voice For Your Brand | Photography Brand Tips
Don’t get us wrong, your unique selling point and your message are important, but you’ll also need to pay attention to the voice you use to deliver that message. We’re talking about the language and the tone you use to engage your potential and existing clients, whether it’s on your website, via email, on social media, or even when you greet them in person. Just like the logo, you’ll want to keep the voice appropriate for your brand. You’ll also need to keep it consistent throughout different platforms, otherwise you might confuse your potential clients and end up sounding inauthentic.
Let It Grow! | Photography Brand Tips
Don’t think of your brand as a static occurrence. Instead, think of it as a living, growing entity that changes and evolves with your business. Keep an eye on the reactions of your target audience and keep track of what is working and what isn’t, making small adjustments along the way to ensure your brand appeals to your ideal clients.