Photography Branding Package | Dress Up Your Photography Business With Branded Collateral That Gets You Noticed
Photography Branding Package | Many photographers mistakenly believe that “branding” is something reserved only for large corporations and industry leaders – when in fact, it’s quite the opposite. Professional photography is a very saturated industry and there are many photographers competing for the same clients, which is why you need to find a way to stand out from the crowd and get your potential clients to notice you. Considering pretty much every photographer has access to the same equipment and the same locations, the only thing that can actually set you apart from other photographers in your area is your brand!
With the internet making business more competitive than ever before, you have to make sure that your photography brand is strong, memorable, and familiar to your existing and potential clients. One of the easiest ways to turn your brand into a memorable visual experience is putting together a cohesive set of materials you use to communicate with clients. So, with that in mind, here are a few tips to help you design printed stationery and marketing collateral that will build, strengthen, and reinforce your brand identity.
Clearly Defined Brand Guidelines Are Not Optional | Photography Branding Package
Before you start designing marketing collateral or business stationery for your photography business, you’ll need to sort out the visual elements that will represent your brand if you haven’t already. Every time we design a logo for a client, we also prepare branding guidelines to help them keep everything consistent throughout their materials. This includes the colors we used in the logo, fonts, and even the graphics. By defining this, you’ll always know exactly which fonts and colors will work best for your materials, especially if you’re outsourcing it to someone who’s not too familiar with your brand and your existing materials.
Which Items Do You Need The Most? | Photography Branding Package
We’ve been designing stationery and marketing collateral items for photographers just like you for years now, and we noticed that, while every photographer has a unique style and unique needs, there are certain items the majority of photographers need. These are logos, watermarks, business cards, letterheads, brochures, envelopes, and even packaging. However, just because photographers in your area are using a certain item, like gift cards, for example, it doesn’t mean that you should order those as well and leave them lying around because there’s no need for them.
Keep in mind, though, that each item you use to engage your potential and existing clients can be customized to convey the nature of your brand and boost awareness. Do you deliver the pictures to your clients on a USB drive? Have your logo printed on it first! Add a splash of your brand colors and you have a nice branding tool. If you really want to take it a step further, consider creating custom USB packaging that will feature your logo and your website address. It’s the small details like this that make your clients want to spread the word about you by Instagramming the package they received or simply referring you to their friends and family.
Is Your Logo Good Enough | Photography Branding Package
Let’s ignore the appearance for a second, and focus only on the usability of your logo – does it look good when you scale it down to make it fit a USB drive? Or does it turn into an unrecognizable smudge? This happens more often than you think with complex logos, so you’ll want to make sure your logo is simple enough to be usable in any size. Also, if you use your logo as a white watermark for the pictures you share on Facebook, is it just as recognizable and effective as its color counterpart? Many photographers rely on colors to convey a particular message with their logos, which gets lost in most cases as soon as the color is removed.
In addition to finding a way to communicate the same message when the color is removed from the logo, you’ll also want to make sure the colors you do choose for your logo, as well as your branded materials, actually work well together. A bunch of contrasting colors will definitely make your envelope stand out, but it might be for all the wrong reasons. Another factor is the cost – the more color you use for your branded items, the more expensive printing will be, which is something you’ll definitely want to keep in mind.
Branding Goes Beyond Print! | Photography Branding Package
Having an appealing and cohesive stationery package is a great idea, but keep in mind that your brand goes beyond printed materials – your brand lives in the social media updates you post, on your website, and even in the emails you send. One of the simplest ways to tie together all of your materials, both online and off, is to adapt your letterhead for online use. Create PDF or Word templates, but also use elements of your letterhead in your email signature, which will make all your messages look, feel and sound like they came from the same source, whether you’re emailing a client, or mailing them contracts in your personalized envelope.
Your brand is more than just a logo – it’s the way clients perceive your business, and the likelihood they’ll think of you first when it’s time to hire a photographer. A streamlined visual brand identity will help you gain a foothold in your market and attract loyal clients, so don’t let any element of it be an afterthought, especially your branded materials.