Photography Business Boost | Aspire For More: 7 Things You Can Do Right Now To Grow Your Photography Business
Photography Business Boost | There’s a lot of talk about equipment and techniques when it comes to photography, but not as much about the things you can do to help grow your business. There’s so much more to running a successful photography business than taking great photos. Reaching out to potential clients, updating your website, and staying relevant are just a few of the tasks that professional photographers can’t afford to neglect. So, what can you do yourself, every day, or on every shoot to help grow your business and build up a larger, happier client base?
Overnight successes only seem like that on the surface. Even well-known photographers probably struggled with the same problems at one point or another, just like you. These tips won’t make you wildly successful over night, and it will still require hard work on your part, but you’ll reach your goals quicker than you would have otherwise. You’ll waste less time, money, and energy on things that don’t really help your business grow, and you’ll end up getting where you want to be faster because of it.
Get Your Work Online | Photography Business Boost
Have a clean, well-designed website with examples of your best work. Better to have 12 great shots than 80 mediocre ones. Also, keep it current… your ability and style changes, so your website should reflect that. Your website is vital in improving your business, whether it’s weddings or editorial, because most clients will make the decision on whether or not to do business with you by the impression they get from your website.
Hand Out Business Cards | Photography Business Boost
This sounds like a no-brainer, but you would be amazed how many photographers either don’t have business cards, or don’t hand them out. Photographs are a universal commodity. Use this to your advantage, and don’t leave your house without a stack of well-designed business cards. Everyone also appreciates a hand-written thank you card after a shoot. They play a big role in client retention, so make sure you send them out.
Include Referral Cards | Photography Business Boost
If you are starting out, or just want to grow your business, having a referral program will work to your benefit. Use this with your existing clients as well, but you can also select a few friends or acquaintances, and see if they want to work for you. Give your clients a set of wallets with their order to use as referral cards. Pick your favorite images from the session, and put your contact information on the back. For each referral, they earn free prints or digital images from you.
Utilize Social Media | Photography Business Boost
Social media is a quick way to let people hear and recognize your voice and your style as a photographer. You are building a brand, and everything you post is further defining who you are. Use social media to define your specialty and to become a well-known, trusted expert in the field. You don’t want to use your personal page, however, because only people you’ve “friended” can see what you share. Instead, photographers should create a Facebook page that anyone can access. Post your client’s images on Facebook (with their permission, of course), and tag them – that way, you’ll get in front of their friends as well.
Be Consistent | Photography Business Boost
Do a little every day. Rather that just one big marketing campaign, provide steady, consistent, and quality photography and service. It will win people over – one day at a time, one person at a time. We all have our own places where we prefer to post. Maybe this is a blog, or something on Facebook. Whatever it is, do it consistently! By posting regularly you are letting your potential clients know you are around, doing more stuff, and staying busy. And that’s a good thing!
Blogging | Photography Business Boost
Blog each session that you do. Those photographed will spread the word, so their friends and family can see the images. Also share your knowledge with other photographers. Be generous with ideas and tips to help others – it will come back to you. When you give, you receive. Gather information on proposal ideas, and general wedding inspiration. Doing this not only shows potential clients that you have their interests in mind, what you select also reveals a bit about your personal style. Don’t have a blog? Get one.
Testimonials | Photography Business Boost
Get testimonials as often as possible; they are very powerful. Accept them in writing or take a quick video after an assignment. The single most important thing you can do to attract business is to exceed expectations. Give clients more photos than they expect, get them online a few days early, surprise them with a short slideshow or thank-you note, work harder than they expect you to, and do the best job you can every time.