Photography Business Card Advice | How To Design A Business Card That Will Help You Rock Your First Client Meeting
Photography Business Card Advice | Everything we do in business today is digital – whether you’re promoting your products and services, handling customer support, or delivering your photos to your clients – so it shouldn’t come as a surprise that more and more business owners opt not to invest in business cards. Photographers are no exception. However, business cards are much more than a relic from a long gone era; in fact, they’re more powerful than ever and providing your potential clients with your contact details is just the tip of the iceberg!
The benefits of a well-designed business card are practically endless. They are incredibly effective: think about shooting a wedding and writing down your details for every guest that’s considering hiring you, or attending a networking event and telling potential clients and business partners to google you and send you a request on LinkedIn. You’ll easily boost your chances of actually getting contacted by handing out a business card your potential clients can hang onto until they’re ready to hire you. Not only that, but you can also leave an impression of a reliable and established business. However, not all business cards are created equal, so we gathered our favorite tips to help you design a business card that will leave a great first impression and get you booked solid!
Never Cut Corners On Your First Impression | Photography Business Card Advice
Many business owners will get one of the cheap business card templates available online, paste their info and call it a day, feeling pretty darn good about themselves. Saved money is made money, right? Not really, especially when it comes to your first impression. Those cheap templates are usually created by amateurs or design students practicing their skills and trying to make a buck along the way, and a huge majority of the templates have all the telltale signs of poor design.
And since your business card will be the first thing you hand out to a potential client, what do you think a cheap business card will say about the quality of the products and services you’re providing? You’re a part of an incredibly creative industry, and a saturated one at that, so you need to make sure you get the best your budget allows – anything less might actually cost you more in the long run than you think.
Use Your Business Card To Stand Out | Photography Business Card Advice
Handing out a generic business card you found online won’t do you any good, especially when you consider you can use your business card to reinforce your brand and convey its nature, boost exposure, and even make sure you’re the photographer that comes to mind the moment a potential client needs services or products you’re providing. Yes, your business card may end up in a desk drawer in a pile of other business cards. Make it stand out from the rest by using bright colors, including your favorite shot on the back, or using a special finish to make it more tactile and luxurious.
Your Business Card Is Your Ultimate Communication Tool, So Treat It As Such | Photography Business Card Advice
Standing out should definitely be one of your goals when working on your business cards, so you’ll want to come up with a unique and attention-grabbing design – but don’t do it at the expense of your most important goal: providing your potential clients with the most important contact details. Even the most creative business card won’t do you much good if a potential client can’t effortlessly read your phone number the moment they decide to pick up the phone. Keep in mind that the space on the average business card is rather limited, so you’ll need to make sure you’re including only the most important details.
What many business owners do to “solve” this issue is shrink down the size of the font and stuff as many details as possible. Even though this might look readable on a computer screen, it’s more likely to turn into a cluttered and illegible mess when your card is actually printed. Instead, stick with the basics – make sure your name and the name of your business is clearly featured on your business card, as well as your phone number and email address you check most often. If you don’t have a studio, you can leave out your physical address and include your Instagram or Twitter handle instead.
The Details Can Make Or Break Your Card | Photography Business Card Advice
Because you don’t want your potential clients sitting there and trying to decipher your business card, there are a few other things you need to take care of to ensure readability. For example, even though the colors can make your business card stand out, they can also render it useless – a light gray font on a white background is the perfect recipe for disaster, so make sure there’s always plenty of contrast between the content and the background. Another vital thing is the font itself – don’t use complex fonts that are impossible to read, especially for the most important details!
And lastly, pay attention to the font size. When we design a business card for a client, we make sure we never use fonts smaller than 8 pts. If a potential client needs a magnifying glass to read your phone number, just how hard do you think they’ll try to decipher it and call you? Make it easy for your potential clients to reach out to you, don’t turn your business card into a challenge or a mystery hunt.