Photography Business Card Design Guide | Master The Art Of First Impression With Just Your Business Card
Photography Business Card Design Guide | We all take great pride in claiming we never judge a book by its cover, yet most, if not all our decisions are heavily influenced by first impressions. This shouldn’t come as a surprise – we live in an age of 6-second attention spans, and we’re constantly being bombarded with sales messages and if something fails to engage us the moment we lay our eyes on it, there are many other options we can move on to. In the world of business, this first impression is oftentimes made based on your business card. Will a potential client move onto another photographer without giving you a second thought, or pick up the phone and call to schedule a session the moment they see your business card?
The bad news is that not all business cards are created equal. In fact, some business cards can do more damage than good. The good news, however, is that designing an effective business card doesn’t have to be expensive or overwhelming. With the right guidance, a few industry secrets, and just a pinch of creativity, you too can design a business card that gets your phone ringing off the hook. To help you get started, we gathered some of the most effective design tricks every professional designer uses, so sit back, relax, and read on to find out everything you need to know about turning your business card into a powerful marketing tool!
Sort Out The Essentials | Photography Business Card Design Guide
The primary goal of business hasn’t changed that much ever since it was introduced centuries ago – while the shape and content changed slightly through the years, the goal of the business card has remained to provide people with information about its owner and their business. So, to get the most out of your business card, make sure you take the time to figure out which details you want to feature on your card, and keep in mind that the space is rather limited, so you will need to be really deliberate with your choices.
So, what’s most important? Your name should definitely be there, as well as the name of your business. Throw in your logo in there for good measure. Of course, you’ll also need to include your email address, website, the phone number you’re available at most of the time, and even your social media links. Keep in ind that these will vary from one photographer to another depending on their business needs, so figure out which details will work for you the best. For example, if you don’t have a studio, you can leave out your physical address and replace it with another, more useful piece of information.
Keep Things Simple | Photography Business Card Design Guide
Once they realize just how limited the space on the average business card is, most photographers will simply shrink down the size of the text and call it a day. Clever idea, right? You get to have the cake and eat it too. Not really! What they fail to realize is that the content of the business card might look readable on a computer screen, but will end up as an illegible smudge when the cards are actually printed. But it’s not just the size of the font that will affect readability. Pay special attention to the color scheme you use.
Using your brand’s colors is a great idea, as it will boost exposure and help you maintain consistency throughout all your materials, but you need to ensure the color you’re using isn’t affecting readability in any way. For example, using light gray font on a white card is the perfect recipe for a disaster as it will make it impossible for potential clients to read your content. Bear in mind that using too many contrasting colors can also negatively affect readability as they might overwhelm the recipient and detract from the actual content. The most important element of your card is the content, so make sure it’s the center of attention.
Link Your Offline And Online Efforts | Photography Business Card Design Guide
While the business card is one of your most powerful printed marketing materials, it doesn’t mean you can’t use it too reinforce your online efforts. For example, you can include a QR code in the design of your business card that will take the recipient to your portfolio website once scanned. The great thing about QR codes is that they can be totally customized to match your brand’s visual identity. However, if you don’t feel like adding a QR code, another type of technology has been taking over the world by storm – near field communication. Most modern phones are NFC-friendly, and by including a NFC chip in your business card, you can achieve the same effect you would with a QR code without having to adjust the design of your card to include a QR code.
Double-Check Everything | Photography Business Card Design Guide
This might sound like common sense, but make sure you proofread everything before sending your business card to the printer, because there’s nothing worse than receiving a stack of freshly printed business cards only to realize there’s a typo in your phone number or your name. Actually, the only thing worse than that is ignoring the typo, scribbling the correct phone number by hand and using the card anyway.