Photography Business Expert Guidelines | 5 Things You Need To Know About Running A Photography Business
Photography Business Expert Guidelines | You might be passionate about photography, and we can’t blame you. It’s one of the most creative industries, and if you love taking pictures, you’ve probably already thought about starting your own photography business. It would be a dream come true – you’ll get to not only quit your day job, but you’ll also be able to do what you love all the time. What can go wrong, right? Well, a lot!
There’s a reason why so many photographers decide to start a business, but only a few manage to actually turn their passion for photography into a profitable business – and talent is only a small part of it! We’ve all seen many incredibly talented photographers fail miserably at running a successful photography business, while other less talented photographers sail right by. Their secret? Good business skills! A solid business plan and a marketing strategy can go a long way, and if you’re hoping to turn your business idea into a success story, you’ll have to be willing to be a business owner first, and a photographer second! The good news i s that it’s not as hard as it may seem at first!
Get The Best Equipment Your Budget Allows | Photography Business Expert Guidelines
There’s no denying that the equipment you use will affect the quality of the pictures you take, so you’ll want to make sure you get the best equipment you can. It will be the most important investment, so make sure you get all the necessary equipment, including a powerful computer and editing software for editing the images before sending them to clients. Even if you’ve been in the industry for quite some time now, you should get new pieces of equipment every few years to stay on top of everything. What many photographers fail to understand, though, is that they need to work in the backup equipment into their budgets – even brand new equipment fails and the last thing you want is your camera breaking down in the middle of a shoot!
Getting The Word Out There Is Critical | Photography Business Expert Guidelines
You can have the best equipment in the industry, but unless people know about you and the services you’re providing, it won’t do you much good. We get it, coming up with a solid marketing plan feel exhausting – it’s the old right side of the brain versus the left side, the business side versus the creative side. However, it doesn’t have to be time consuming or exhausting if you start out prepared. To come up with a good marketing strategy, you’ll need to first write down your goals. Once you clearly define your goals, you’ll have a much better idea of what you need to do to reach your potential clients.
If You’ve Got It, Flaunt It | Photography Business Expert Guidelines
At the heart of every modern marketing strategy is a website – even brick and mortar stores can benefit from having a professionally designed website that features their products and provides the visitors with all the most important contact details. It’s even more important in industries such as the photography industry, where consumers usually do tons of research before even contacting the photographer to inquire about the prices. This is why it’s critical that your website leaves a memorable impression the moment the visitors land there, otherwise they might never reach out to you.
In addition to a modern design, you’ll want to make sure your website showcases only the best examples of your work, appeals to your target audience and makes contacting you effortless. Think of your website as of a storefront window – you’ll want to make sure yours is the best one on your street if you’re hoping to stand out from the crowd and grab the attention of your potential clients. After all, all of your marketing efforts, both online and off, will point potential clients to your website, and you can’t afford to cut corners on your first impression.
Social Media Is The New Frontier | Photography Business Expert Guidelines
The time when having an ad in your local newspaper was enough is long gone! Today, it’s all about social media! However, you can’t be blunt as you could in printed ads; instead, you’ll want to follow the 80-20 rule: 80% of your content sould be informative, interesting content you share with your friends, fans, and followers, and only 20% should be direct sales messages. Any more and your potential clients will see your posts as spam, and might even unfollow you.
You goal is to position yourself as an experienced, reliable industry leader and a trust-worthy source of industry tips and tricks, and this can be achieved by sharing unique, custom content, mixed with a few things you stumbled upon online. This is why it’s important you consider blogging on a regular basis. Not only will it boost your SEO, but it will also give you creative content you can share, helping you stand out from the crowd of other photographers sharing the same generic content.
Smile And Say Thank You | Photography Business Expert Guidelines
You’d be surprised how loyal clients can be once they really hit it off with you – which is why you’ll want to make sure you’re providing the best customer service possible. Be approachable, relatable, and smile, even though you’re behind the camera. If you make sure your clients feel comfortable working with you, they’ll enjoy the session and won’t be able to stop raving about you to their friends and family.