Photography Business Facts | Daily, Weekly And Monthly Actions To Keep Your Photography Business Moving Forward
Photography Business Facts | Many people find photography to be an interesting and fulfilling hobby, so it only makes sense that some try to make a full-time job out of it. There are many things that you need to keep in mind when launching a photography business, such as what you want to photograph, a name for your business, etc. In some ways, those are the easy parts, since you will have full control over building your portfolio and your website, or even getting a logo perfectly designed to match your style. However, if you are just getting started in the business, it can be frustrating because it feels like you can’t get your message in front of the right people.
Since the industry is extremely competitive these days, it takes a lot more than just being a photography whiz to achieve success. Even the greatest talent can get buried in the sheer number of professional photographers and freelancers out there. So what do you do? Marketing doesn’t always have to be expensive or time-consuming, but it does need to be creative in order to get your potential clients to notice your business. These tips below will give you plenty of ideas on how to grow your business. Remember, just as with photography, you should find the marketing techniques that fit your style.
Write A Business Plan | Photography Business Facts
Launching a business begins with the end. By defining your business goals, you will find a clear path to your destination, like breadcrumbs to follow later. If you don’t have a plan – how do you know where you’re headed and how to get there? We’re talking about a simple plan, not a complex 20 page business plan mapping out the next 5 years. Do you know where are you looking to go with your work, which demographics you will be targeting, and how are you going to reach them? For example, you may want to work 40 hours a week in photography and replace your full-time job, or find a group of pregnant moms whose families you can photograph from maternity through seniors.
Define Your Audience | Photography Business Facts
Many photographers, particularly younger ones fail to understand this concept and are too general in focus. In reality, defining your target market should be where 90% of your effort and time should be spent in the first few years of your business. Once you have this figured out, then everything you do from that point will be to grab the attention of these people and turn them into paying clients. Find out where they are and get on their radar. Remember, people have to see your message approximately 7 times before they’ll think to call you.
Value Your Work | Photography Business Facts
Contrary to popular belief among photographers, you shouldn’t overcharge for your work based on the belief that charging too little will make you appeal like an amateur. After all, if you only work part-time as a freelancer, how can you expect to charge and get what full-time professionals charge? Once you truly understand all the costs involved in running a photography business – you will feel more comfortable charging for your time. The secret lies in knowing the competitive nature of your industry. Determine the value your photography services are giving based on the competition you face from other photographers to set a reasonable pricing strategy.
Set Up A Website | Photography Business Facts
Everything is online these days, and your photography business should certainly not be the exception to this hard-and-fast rule. Creating your own photography website is a proven and affordable way to get additional exposure for your new business. Your website is often the first impression that people have of your business and can be thought of as your virtual storefront. You want to keep your “hook” in mind when designing your website and make sure that every element appeals to your ideal client.
Offer Referral Bonuses | Photography Business Facts
Never underestimate the importance of using your past, successful referrals to put together a series of testimonials that acts as a continual marketing machine. Word of mouth advertising is one of the most effective things you can have for boosting your business. One way to help encourage that is to reward people for telling their friends about your business and how awesome you are. You can set up a formal referral program that rewards clients for sending new business your way.