Photography Business Fundamentals | Do You Have What It Takes To Run A Successful Photography Business?
Photography Business Fundamentals | Starting a photography business can be an incredibly rewarding experience – and it’s fun, right? You’ll be doing what you actually love to do and people will pay you for it! You’ll get to go to weddings on weekends, and you’ll earn tons of money, right? Well, not so fast! If running a photography business were so easy, everyone would be doing it!
As glamorous running a photography business might sound, there are countless pitfalls and challenges on your way to success – all of which you need to be prepared for well in advance. We’ve all seen many amateurs try to join the world of professional photography, but ultimately fail at running a business, despite their talents. So, what is it that you need to take care of before making the official announcement, that will help you make sure you turn your business idea into a success story? Let’s find out!
Get Some Experience | Photography Business Fundamentals
Before you start working as a professional photographer, you will need to know the ins and outs of the trade, and you’ll have a much better chance of getting the right experience if you clearly define your target audience and get as much experience before launching your own business. For example, if you’re hoping to join the wedding photography industry, you’ll improve your chances of success if you get some experience by assisting experienced photographers, or tagging along as the second shooter!
Why Work For Someone Else When You Can Run Your Own Business? | Photography Business Fundamentals
Why would you start helping other photographers when you can try and book those weddings and shoot solo, bringing home all the cash? Well, unless you have enough experience and a portfolio to backup your claims, who will want to hire you? By working as the second shooter, you can not only get a closer look at the job before starting your own business, but you’ll also get a chance to compile a portfolio that will showcase your skills and style of photography.
Set Up A Portfolio Website | Photography Business Fundamentals
While we’re on the subject, having a print portfolio is no longer enough to keep your business afloat – a portfolio website is pretty much expected nowadays in addition. Think about it, the Internet is the first place most people turn to when researching a service or a product, which means your potential clients are out there, searching for your website.
Your website doesn’t have to be an overly complicated showcase of coding skills – actually, it’s quite the opposite. You want a simple website that showcases your work, so don’t overdesign it. If your visitors keep talking about the design of your website, instead of your work, you have a serious problem on your hands! Remember, it’s your pictures that should be the center of attention, not the website itself.
Write A Business Plan | Photography Business Fundamentals
Every successful business owner will tell you that in order to turn your business idea into a tangible business, you’ll need to write it down. And we don’t mean just the name of your business here. A well-written business plan will guide you throughout the entire process, and it will help you take care of your expenses, plan your spending and marketing, and see obstacles before you stumble upon them.
You’ve Got The Camera! Now What? | Photography Business Fundamentals
There’s no denying the fact that the equipment you use is vitally important for your business, however, you need to keep in mind that different niches of photography industry require different equipment, so make sure you’re using your budget to get exactly the equipment you will use the most. You’ll also want to invest a portion of your budget in the backup equipment as well, because even brand new equipment fails.
Bear in mind that you’ll need the right editing software as well, and a powerful computer that can provide you with the required processing power. And here’s another thing you don’t have to learn the hard way: have a backup for your memory cards on you at all times, as well as a backup storage for all your files.
Come Up With A Pricing Plan | Photography Business Fundamentals
This is one of the most challenging questions you’ll have to answer before launching a business – how much are you going to be charging for your services? Many photographers dread this question, but it’s much better to have a starting point when a potential client approaches you than to leave it up to them to set the price. Remember, if you don’t know your worth, how is anyone else supposed to?
When coming up with a pricing plan, think about how much you should charge to stay in business, and then work from there. Just keep in mind that for every hour you spend taking pictures, you’ll spend additional two-three hours editing those pictures, which is an important factor to work into your pricing plan.
Become A Marketing Rockstar! | Photography Business Fundamentals
No matter how talented you are as a photographer, it won’t do you any good unless people actually know about you, and while word of mouth advertising is a photographer’s best friend, it’s not always readily available. So, what can you do about that? You should consider looking into search engine optimization and social media marketing to spread the word organically, but if you’re feeling overwhelmed by all the technical SEO stuff, investing in a contract with a reputable SEO agency might be worth your while.