Photography Business Growth | 6 Simple Ways To Help Grow Your Photography Business
Photography Business Growth | With a world wide recession, photographers and small business owners are forced, more than ever, to think creatively, to think differently and outside of the box. With very little or no money to invest in your business, can you move forward? How can you build your brand and make sure to get happier, paying clients through your door? If you take good shots it doesn’t mean you’ll gain success and popularity among customers. For those of you who have survived start=up and built successful brands, you may be wondering which step to take next to grow your business beyond its current status. There are numerous possibilities, some of which we’ll outline here. You need to know how to sell yourself well! Everything is quite simple and you can do it yourself.
Penetrating your existing market | Photography Business Growth
The first thing that comes to mind when thinking of growing your business is getting new customers. But the customers you already have are your best chance to increase your sales; it’s easier and more cost-effective to get people who are already paying for your services to come back than to find new customers and persuade them to buy from you. So, choose your target audience wisely. The best way to fail is to try to be all things to all people.
Social networking | Photography Business Growth
It’s ok not to be as sociable as other people, but it’s a real shame to let your photography business ride when social networks give you such wide opportunities to influence your potential clients. So, would you like to know how to become sociable with minimum efforts? Facebook, Twitter, Flickr, StumbleUpon, LinkedIn, YouTube, Vimeo, and most importantly, blog platforms like Tumblr and WordPress, are what work the best. Blog each session that you do. Your clients will spread the word, so friends and family can see the photos. Post your client’s images on Facebook, and tag them – this is especially effective for senior photography.
Asking for referrals | Photography Business Growth
Doing an amazing job and simply assuming that your customers are passing the word about your business isn’t going to help much in increasing your customer base; you have to actively seek referrals. During or after every job, ask your satisfied customer if he knows anyone else who would be interested in your products or services. Give customers a set of wallets with their order to use as referral cards. Pick your favorite photo from the session, put your studio/contact information on the back. Also, look for businesses that have similar customers not necessarily similar services. For example, a wedding photographer could connect with the local florist, hair stylist, entertainers, catering venues, etc. then promote each others products and services to their customers.
Communicating | Photography Business Growth
Don’t be too busy to reply to people’s messages. A friendly ‘Hello!’ with a funny smiley can be a good start for an effective communication. Try to know more about your clients. For example, if 5 couples in love want to have wedding pictures with hand-drawn Cupids – do it without a word, because more likely the next customers will ask you about this feature for their couple shots. Also, sending out a simple thank you card after a shoot or portrait session can go a long way. It lets people know you appreciate them and that their business matters to you.
Networking | Photography Business Growth
This is the type of events when different people get together and talk about what they do. Towns are full of small businesses just like yours and there are many opportunities to work with them. Reach out and see what their needs are, you may be surprised what you find. Hand out business cards. This sounds like a no-brainer, but I am constantly amazed by how many photographers either don’t have business cards, or don’t hand them out.
Cleaning up your portfolio | Photography Business Growth
Okay, let´s be honest; when was the last time you updated your portfolio? This is often a task that photographers forget or neglect. Design and programming are also important, but it’s your work that will draw a potential client into your site and get them to stay.
Take just one of these tips and apply it to your photography business. Even if you only get one new customer, consider it a success. You’ll gain much more through repeatable efforts rather than one high-cost attempt.