Photography Business Industry Secrets | 5 Bite-Sized Tips To Create A Winning Business Plan
Photography Business Industry Secrets | Starting a photography business may be a dream come true for you. If the mere thought of storming into your office and quitting that dull desk job gives you goosebumps, it’s definitely something you’ll want to think about more seriously. However, starting a photography business might also be one of the most nerve-wracking decisions of your life, regardless how talented you surely are. While your friends and family may be fangirling over your work, in order to become a successful pro photographer, you need more than just raw talent.
Yes, we’ve all seen many incredibly talented photographers start a business and struggle to make ends meet for a few months. To everyone’s surprise, they close down their business and go back to their day job. While the ability to take stunning photos is an important first step, it will only take you so far. In order to succeed, you need to focus on your business skills just as much as on your photography skills. That’s why we’ve seen many arguably less talented photographers sail right by all the pitfalls and turn their brands into household names. To help you hit the ground running and turn your passion for photography into a profitable business, we put together some of the most important hacks you’ll want to keep in mind!
Know Yourself | Photography Business Industry Secrets
Booking gigs isn’t exactly the easiest thing in the world, especially if you’re just starting out in the industry. This is why most new photographers try and offer as many different services as possible. Sounds like the right move, right? Not really. By failing to clearly define your area of specialization, you’ll end up doing more harm than good. Think about it – you’ll be competing for clients with every photographer out there. By choosing one area of specialization, however, you’ll have a much better chance of building a reputation of a reliable expert and a reputable industry leader.
Know Your Ideal Client | Photography Business Industry Secrets
Once you define your area of specialization, you’ll have a much clearer image of your ideal client. As a result, all your efforts will be a lot more effective. At the end of the day, a brand that appeals to a bride to be won’t do you any good if your target audience are high-school seniors. Your ideal client will affect pretty much every aspect of your business, from the way you promote the services and products you’re providing, to the way you price them, so make sure you don’t do anything before getting know them in terms of age, gender, location, and even marital and financial status.
Time To Do Some Shopping! | Photography Business Industry Secrets
By now you have a pretty good picture of your area of specialization and your target audience, so the next step shouldn’t be too difficult. Each niche has slightly different requirements when it comes to the equipment, so take inventory of the equipment you’ve already got, and see what you need to purchase, what you need to update, and what you need to get rid of. After all, you wouldn’t use the same equipment to shoot a newborn and a sporting event.
Keep in mind, though, that you’ll need to work backup equipment into your budget as well. After all, the last thing you want to happen to you is to have a camera die on you in the middle of a wedding. Once you sort out your primary and backup equipment, you can move onto looking into computers and editing software. Yes, you will need a powerful computer to edit the photos. If you don’t feel like editing the photos, you’ll need to find an agency to handle at least the basic retouching for you.
Work On Your Social Media Presence | Photography Business Industry Secrets
Setting up a solid marketing plan is one of the biggest obstacles on your way to success. And thanks to the Internet, there are more options than ever before. Nowadays, it’s not the cost of marketing that causes issues for photographers – it’s finding the right tools. However, if you already have a clear idea of the audience you’re after, you’ll have a much better idea where to start. For example, instead of joining every social network you ever heard of, all you need to do is figure out which platforms are popular among your target audience and get on their radar.
However, keep in mind that it’s called social media for a reason. Your goal should be to engage your potential clients in a meaningful conversation, not bombard them with random links and generic sales messages. Share tips and tricks. Talk about your experiences behind the camera. Share even bits and pieces about yourself. This will allow your potential clients get a sense that they already know you, which will make them more likely to book you and feel much more comfortable working with you.
Never Stop Improving | Photography Business Industry Secrets
You can write the best business plan, and come up with the perfect marketing strategy. However, if the services and products you’re offering don’t live up to the expectations of your clients, you’ll have a very difficult time turning your passion into a profitable business. Remember, always put the customer first, never the money your services bring in. Keep improving the services and products you’re providing in order to stay one step ahead of the competition, and focus on providing the best experience out there. This will have your clients singing your praises – and there’s no marketing tool more powerful than a satisfied client.