Photography Business Launch Guide | Mastering The Business Of Photography: What The Pros Do When They’re Not Taking Pictures

Photography Business Launch Guide | Mastering The Busi...

Photography Business Launch Guide | Photography is a highly popular profession and hobby right now — and that’s exactly the problem. In the past decade, camera gear has become more affordable and consumer-friendly, and as a result, everyone can call themselves a photographer. There is only so much of the marketplace available to you, and you have to fight for every client. If you are just getting started in the business, it can feel overwhelming because it seems like you can’t get your message in front of the right people.

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It’s one thing to get a gig now and then, and another to start and grow a professional photography business. If your calendar is not completely booked up yet, you are not done with marketing. Professional photography is highly competitive, but there are a number of steps small business owners can take to stand out in a crowded market. Remember, just as with photography, you have to find the marketing strategies that fit your style.

Choose A Specialization | Photography Business Launch Guide

It’s vitally important that you know exactly who your ideal client is and that you adjust every part of your business toward the things he or she likes. Choosing an area of photography to specialize in is one way of distinguishing yourself in a crowded market. Do you want to sell stock imagery to advertisers? Photograph newborns, or newlyweds? Once you have this figured out, then everything you do from that point will be to attract these people as potential clients.

Photography Business Launch Guide | Mastering The Busi...

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Set Business Goals | Photography Business Launch Guide

Launching a business begins with the end. By setting business goals you will find a clear path to your destination, like breadcrumbs to follow down the road. Do you know where are you looking to go with your work, which clients are you targeting, and how are you going to reach them? Do you have a “pipeline” of work mapped out, and if not, what business tactics and marketing activity are you undertaking to build that pipeline? As the quite annoying but also true saying goes, “Those who fail to plan, plan to fail.”

Buy Camera Gear | Photography Business Launch Guide

A bad workman may blame his tools, but an established photographer knows that the right quality equipment can make a big difference to his results. This will be your most important investment, and it pays to get the best you can afford. When it comes to camera gear, you’ll need two cameras, two high quality lenses, two flashes, and Photoshop and Lightroom to edit the images. You need backup equipment, because even new equipment breaks.

Establish Your Brand | Photography Business Launch Guide

Nothing will make your business more successful quicker than building it into a brand — and we mean nothing! When it comes to your branding, creating something personal, unique and consistent is incredibly important. It helps you stand out from other photographers, and effectively conveys who you are. Building a successful brand involves so many elements, it’s hard to put your finger on the one thing that makes a particular brand really work well. Start with a name for your photography business. Whether you give it a company name or use your own name, you will also need to have a logo designed and then a business card to pass around.

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Photography Business Launch Guide | Mastering The Busi...

Create A Photography Website | Photography Business Launch Guide

Everything is online these days, and your photography business should certainly not be the exception to this hard-and-fast rule. Being able to showcase concrete examples of your work is crucial for landing new gigs. Clients will always want to see proof of your talent so they can be sure they will be getting their money’s worth. Setting up your own photography website is a surefire and efficient way to get exposure for your newly launched business.

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First Steps In Marketing Your Business | Photography Business Launch Guide

You could have the most amazing photography in the world, but unless people know about it, you will not see any success. The Internet is a wonderful place for low or no budget marketing as well, so long as you’re willing to invest some time and hard work. Social media can drive your business far once you really get into it. For most photographers, Facebook is the most probable place where an ideal client is spending time. Twitter and Google+ tend to appeal to business owners. So if you mostly do photography for other businesses instead of for the general public, then those two might be a better place to focus your time.

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