Photography Business Logos | Picture-Perfect Logo Design Tips Every Photographer Needs To Know
Photography Business Logos | Photography is an unbelievably saturated industry, and there are many shooters out there with comparable levels of work. This is where branding comes into play to help give you the advantage over another photographer and help you stand out. A lot goes into the endeavor of branding a photography business, but one thing is certain: you will need a killer logo. Logo designers are in high demand, and it’s for good reason — a logo is usually a photographer’s first impression, one that can affect a potential client’s brand perception and the decision whether to hire you or not.
A logo is the first thing that comes to mind when people think of certain companies. The moment you hear “Nike,” for example, the swoosh instantly pops up in your mind. It’s a symbol you’ll remember more vividly than any pair of shoes you ever owned, simply because logos are extremely powerful branding tools — for businesses both big and small. Everyone thinks they can design an effective logo, but simply knowing your way around Photoshop is not enough. There are many things to consider – from the colors, font selection, images, to the size and the actual shape. Here are a few do’s and don’ts to help you stay on the right track.
Don’t Use Stock Art | Photography Business Logos
Your logo will never be able to convey any individuality if you use a design that have already been used countless times. Even if you know exactly what image you want depicted in your logo, it has to be an original design. This is the easiest way to get ahead of other photographers in your niche. However tempting it may be, clip art can be copied too easily. Not only will original art make a more impressive statement about your business, services, and style, but it’ll set your business apart from others.
Understand The Brand | Photography Business Logos
Yes, a logo is an image, but it’s also an introduction to your brand. The goal of your logo is to give visual form to the identity of your business. Knowing exactly what you want to express to clients is essential when choosing a logo, especially if you’re just starting out, which means your target audience and the style of your photography will be the two major factors guiding the design process. You have to come up with a logo that effectively represents you, but at the same time, appeals to your potential clients. While it is helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s overarching personality.
Aim For Versatility | Photography Business Logos
A logo is the public face of your business, so it must be easily transferable to any medium that bears your brand — whether it’s a stack of brochures, packaging, web ads, or social media, or all of these. Keep in mind that your brand needs to engage your target clients both online and offline, so your logo design must be flexible and adaptable to each of these formats. You must ask yourself what it looks like when used on a letterhead, your website, or a business card? Think about all the formats that you use to connect with clients, and make sure that the logo design you select works well with each.
Keep It Simple | Photography Business Logos
It can be incredibly tempting to make your logo intricate to make it more appealing. But unlike a piece of art, a logo has a specific job to do, and that job is to clearly and quickly communicate your company’s message. It’s important to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo. Think of the Nike symbol, for example: simple, versatile, recognizable and memorable. Those are the qualities you want to achieve in your logo design as well, but you can’t have the latter three without first achieving simplicity.
Avoid Being Trendy | Photography Business Logos
You want your business to stand the test of time, right? If so, you’ll want a logo that can last as long as your brand. Effective logos are timeless. While there are some trends that have a degree of longevity to them, keep in mind that most don’t. Skip being trendy and instead focus on your brand messaging and values. When designing your logo, look beyond whatever is trending at the moment and look for something that will never go out of style. Ask yourself will your logo still work five years from now? Or 10? Even 20?