Photography Business Marketing Strategy | 5 Killer Methods for Marketing Without Money
Photography Business Marketing Strategy | Strapped for cash and searching for ways to create buzz about your photography business? In this economy, you need all the help you can get to guarantee that your business is seen among all the noise, and it is not enough to create beautiful pictures and a beautiful website and hope your phone starts ringing. However, there’s good news: marketing your photography business does not have to be complex or expensive. We live in a digital age, so photographers need to discover and interact with clients wherever they live within the digital space. Looking for marketing strategies you can use to promote your photography business on a small budget? We’ve rounded up a list of ideas for you to try out, and they all just happen to be free — or almost free.
Referral Gifts for Clients | Photography Business Marketing Strategy
If you are going to build a solid referral stream of business, you need to let your customers know through repeated messages how important it is to you that they refer you, and how much you appreciate being referred. Creating a successful referral marketing scheme starts with two essential ingredients. Those are an excellent customer experience and a methodical referral program. Client appreciation gifts can take a lot of time to plan and don’t always bring direct revenues. But advisers who practice gift-giving say it’s an important investment because it can develop bonds with clients. The key to a good gift is customization.
Adding value and delivering on customer expectations provides the foundation for word-of-mouth marketing. Even the most robust referral system won’t generate effects if you can’t offer an outstanding customer experience.
Networking | Photography Business Marketing Strategy
Be sure to have a plan of what you would like to achieve (meet two new people, etc.) go prepared to chat up lots of new people and finally, have a plan for follow up. Choose groups where people gather who share your interests and/or are potential clients. Networking is not about selling, but rather creating relationships that can lead to sales or referrals. The idea is to get to know people and allow them to get to know you. Indicating value to a potential business contact is key to building a fruitful relationship. Start by helping them achieve their goals before yours – connect them with your contacts, share your knowledge, or even contribute to a venture. This generous attitude will be rewarded when you need something in return.
Social Media | Photography Business Marketing Strategy
Many photographers are effectively building their business with Facebook marketing. Facebook marketing only requires about 10-20 minutes per day, and you will start to see your status grow. Gather competitive and market information to decide your audience’s interests and which platforms will be most effective for reaching them. Social media content creation must be knowledgeable and thoughtful. The prevalence of social media networks like Facebook and Twitter have changed the way people interact online and how brands can communicate with their clients. Get active on social media networks and start talking to photography fans directly.
Blogging | Photography Business Marketing Strategy
Well written articles demonstrate your business as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too. It is significant to note that even if you hire a professional blogger, you have to understand that you must play an integral role in educating the blogger on your industry, why you do what you do, the services and products that you have to offer, and be willing to play your role in the process. A blog is a great way to start interconnecting with your audience what you are all about and what you can offer them.
Blogs do require a serious time commitment, but the great thing is that your blog is basically a blank canvas for you to express your innovative ideas, share bits about your personality if you choose, educate clients and share with them the types of images and products you can create for them.
Give Back to the Community | Photography Business Marketing Strategy
There are a variety of non-profit organizations aimed at raising awareness of global issues through photographic patronage, and range from general to very specific. For some, photography is a profession. For others, it’s an indispensable outlet for creative energy. But, while many of us get a great deal from photography, we can also use it to give back. Once you’ve applied your volunteer strategy, let current and prospective clients know what you’re doing by including this information on your website.