Photography Business Marketing Tactics | 6 Game-Changing Strategies For Photographers To Tackle Marketing
Photography Business Marketing Tactics | Many photographers jump the gun and launch their business only to realize that in order to run a successful photography business, a lot more than just raw talent is needed. They also struggle with the fact that they don’t get to spend more time with the camera in their hands once they quit their day job and start a business – quite the opposite happens actually. You see, in order to run a successful business, you need to know how to market it – and marketing requires time.
There are countless photographers joining the industry and launching businesses similar to yours pretty much every day, and with that comes the challenge of standing out and booking those potential gigs. Fear not, we’re here to help! Whether you’re an absolute beginner, or an experienced pro looking to brush up on your marketing knowledge, we’re sure there’s something for you in our today’s list of the most effective photography business marketing tactics that can jump-start your marketing efforts.
Create A Visual Identity | Photography Business Marketing Tactics
When it comes to turning a business idea into a success story, there’s one element you can’t afford to overlook – building a brand! No matter what you might believe, your business will stand a much better chance of getting noticed by your target audience if you present a consistent and coherent image. So, where do you start? With a logo, of course!
Even though the logo will often play a second fiddle to your images, that doesn’t mean you should skip this vital step – have a logo professionally designed for your business. It will be your face to the public; you’ll feature it on stationery items, packaging, social media and use it as a watermark on the images you publish online, which means you want it to appeal to your target audience and match the style of your photography.
Reinforce Your Brand | Photography Business Marketing Tactics
There are many other things you need to take care of when building a brand – and they all come down the one thing: consistency. Make sure you’re using the same color scheme both online and offline to boost brand awareness, but also pay attention to the fonts you use on your website and try and use them in print as well. A study recently found that consumers need to encounter a brand up to seven times to remember it, which means everything counts and everything needs to convey your unique brand.
Word Of Mouth Marketing Is Your Bread And Butter | Photography Business Marketing Tactics
Photographers typically book most of their clients thanks to word of mouth marketing, but even though some of your clients will send their friends your way on their own, you need to let them know how much you appreciate referrals. To encourage referrals, consider offering a special discount or a gift with high perceived value that doesn’t cost you too much for every person they send your way, like a free print, for example.
It’s also worth mentioning that you should pay attention to testimonials. Offer an incentive for clients that are willing to write down a short testimonial about the experience they had working with you and publish it on your website. Then, ask them to share the page on social media so their friends can see it as well. After all, we all read reviews before purchasing a product or a service, and nothing beats a recommendation from a friend.
Build A Solid Business Network | Photography Business Marketing Tactics
What many photographers fail to realize is that other business owners appreciate referral gifts as well, so make time to build a professional network in your area. Target business owners that aim to serve similar audience as you, but offer non-competing services. For example, if you’re a wedding photographer, offer the venue owner a couple of professional shots of the venue, or send some shots of the cake to the cake decorator, and they’ll return the favor by sending their clients that might be looking for a photographer your way!
Get Out There | Photography Business Marketing Tactics
Now, this one requires you to actually get out of your pajamas and do some networking. It’s not only good for you, but will benefit your business as well. Always have a stack of business cards on you, and attend exhibits, charities, and networking events in your area. People do business with other people, and no amount of marketing will represent you and your business better than you would in person!
Up Your Social Media Game | Photography Business Marketing Tactics
If you think Facebook and Twitter are just for teenage girls to browse on their lunch break, you’re missing an enormous opportunity to spread the word about your business. And the best part: you don’t even have to spend the entire day there – 10-20 minutes a day will be enough to start building a strong social media presence and get your business noticed.
Figure out where your potential clients are spending their time and get on their radar: average people are spending most of their time of Facebook, Instagram and Pinterest, but if you’re targeting other business owners and agencies, you’ll also want to look into Twitter and Google+. Keep in mind, though, that social media is a two-way street, so don’t just publish sales message; instead, engage your friends, fans, and followers: comment, rate, like and reply to all the mentions and messages in your inbox!