Photography Business Online Marketing Ideas | 6 Expert Online Marketing Tips For Photographers
Photography Business Online Marketing Ideas | Regardless of the industry and the size of the company, there’s one universal goal all business owners have in common: to sell their services and products. Sounds simple, doesn’t it? All you need to do is get your services or products in front of your potential clients and they’ll come to you. In reality, selling your services is a lot trickier, especially in industries as saturated as the photography industry. After all, there are many photographers out there offering similar services, which means your ability to take stunning photos will get you only so far.
The truth of the matter is that your success will depend on your ability to promote your photography business just as much as it depends on your talent. Yet, you’d be amazed just how many photographers out there take care of pretty much everything else before investing what’s left in marketing. The good news is that you’ve got practically endless tools and platforms at your disposal in this day and age. And while some might be on the more expensive end of the spectrum, there are tons of options that require no money, only a bit of your time. Which ones are the best? Depends on you – but there are certain elements every marketing strategy should have.
You’re Not The Only One | Photography Business Online Marketing Ideas
New photographers are joining the industry on a daily basis, which shouldn’t come as a surprise. Being one of the most creative industries, it’s no wonder so many people are drawn to the art of photography. Add this to the fact that the equipment has never been more affordable, and it makes perfect sense why so many people with some extra cash on their hands decide to join the industry. While this might be good news to those trying to express their creativity, it also makes standing out in the market that much more difficult.
Define Your Target Audience | Photography Business Online Marketing Ideas
However, just because standing out isn’t a walk in the park, it doesn’t mean it’s impossible. In fact, with enough prep work, it can be done! But first, you’ll need to know whose attention you’re trying to attract. While most photographers will try and target as many different demographics as possible, hoping to increase their chances of booking those crucial gigs. However good this sounds in theory, setting up a marketing strategy that appeals to everyone is trickier than you think! After all, things that appeal to high-school seniors won’t do you any good if you’re a wedding photographer.
This is why it’s absolutely crucial you take some time to clearly define your ideal client before doing anything else. Get to know them in terms of age, gender, location, heck, even marital and financial status. Remember, the better you know your ideal client, the better your chances of success are, as you’ll know what appeals to them, how and where they spend their time, and what they’re looking for.
Check Out Your Website | Photography Business Online Marketing Ideas
If you’re just starting out, chances are that your Facebook and Instagram pages are your entire online presence. You’re a professional photographer now, so this won’t cut it anymore. You need a website! Not only will it help you appear more professional, but it will offer you an online hub that brings together all your social media profiles together. It will also allow you to showcase your work in all its glory. Remember, most social networks will optimize your photos to save space, which means the quality won’t be as high as it was when you uploaded the files.
Look Into SEO | Photography Business Online Marketing Ideas
SEO stands for “search engine optimization,” and is absolutely critical if you’re serious about your business. After all, your website won’t do you any good if no one ever visits. This is where SEO comes in. It refers to a collection of tactics and strategies that will enable you to get your website to the first page of search engine results and increase the overall traffic to your website. While it’s a tool that will take some time to pick up steam, it will get your work in front of more people, so if you don’t feel like tackling SEO on your own, you’ll definitely want to consider hiring a reputable agency to do it for you.
Take Advantage Of Your Existing Clients | Photography Business Online Marketing Ideas
There’s no more powerful tool than a happy client singing your praises. However, not all happy clients will spread the word on their own, so you’ll want to consider offering your clients an incentive. You can offer a couple of free prints for each new client they bring in, or a small discount. The idea is to offer something that doesn’t cost you too much, but appealing enough to get them motivated to tell their friends and family about the experience they had working with you. After all, everyone loves free stuff!
Consider Paid Advertising | Photography Business Online Marketing Ideas
If you really want to maximize your outreach on social media, you’ll definitely want to look into sponsored content. Social media algorithms have become so powerful that you can target the exact demographic you want to see your ad, which will increase your chances of booking more gigs, unlike other paid ads, such as the magazine ads that might be seen by all the wrong people.