Photography Business Online Marketing Tips | 5 Essential Ingredients Of A Killer Online Marketing Strategy
Photography Business Online Marketing Tips | The Internet has come a long way since its introduction – in fact, it’s no longer just a way to connect with friends and family (And watch funny cat videos!) – today, it’s one of the most powerful tools any business owner can have in their toolbox. There’s no denying that we live in a digital age, and chances are, whether you want to learn something, do some research (Or shopping! Yes, please!), that you’ll turn to the Internet. Needless to say, if you’re serious about your photography business, you need to harness the power of it!
The great news is that the Internet provides you with an endless stream of tools you can use to run your business, from project management tools to marketing platforms, regardless of your budget. However, the bad news is that keeping track of everything and choosing the best tools can sometimes feel overwhelming. To help you get started on the right track and build a solid foundation for your online marketing strategy, we put together a list of the most important elements of a successful marketing plan, so let’s dive right in and check them out!
Not Everyone Is Your Potential Client | Photography Business Online Marketing Tips
In order to set up an effective marketing strategy, you need to know whose attention you’re trying to grab. And no, not everyone is your potential client. Many photographers try to cast a wide net in order to attract to as many people as possible, but a marketing strategy that will appeal to a fashion magazine editor won’t do you much good if your target audience are high-school seniors or moms-to-be. This is why you need to define your ideal client, so you’ll know which tactics will be most effective, otherwise your marketing strategy might end up lacking focus and not being as effective as you would’ve hoped.
Your Website Is The Cornerstone Of Your Online Presence | Photography Business Online Marketing Tips
It doesn’t matter what type of marketing strategy you set up, all your efforts should get your potential clients to check out your website. Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. Not only that, but your potential clients can learn a lot more about your business and the services you’re providing long before they reach out to you, so you won’t end up buried with the exact same questions in your inbox.
Social Media Is No Longer Optional! | Photography Business Online Marketing Tips
Your website is vitally important for the success of your business, but that doesn’t mean you can call it a day once you set up your website. At the end of the day, it doesn’t matter just how amazing your website is if no one ever visits it – and social media is one of the most effective ways to drive traffic to it. However, don’t go randomly joining every social network you ever heard of; instead, come up with a social media strategy to get the most out of your efforts. So, which ones will work best for you?
This actually depends on your target audience. Thank God you already sorted out the first step, right? Each demographic leans towards a particular social network. So, for example, if you’re targeting stay-at-home moms with newborns, Pinterest will be a much better option for you than, say, LinkedIn. Once you do your research and determine which social networks are most popular among your target demographics, join 2-3 most popular ones and start building your presence!
It’s All About The Content | Photography Business Online Marketing Tips
Social media isn’t your typical advertising platform, so don’t use it to dump random links and generic sales messages, otherwise you might end up turning off your followers, fans, and friends. Instead, join the ongoing conversation, share tips and tricks, and interesting content that might appeal to your ideal client. If you really want to take it to the next level, you can create your own content, which will definitely help you stand out from the crowd of other photographers sharing the exact same content over and over again.
Blogs Are One Of The Most Underrated Tools In The World Of Online Marketing | Photography Business Online Marketing Tips
Different social networks have different restrictions, and you can’t really put everything you want to say in a single tweet – which is where your blog comes into play to save the day. If you’re not sure what to blog about, start by taking some time to come up with 4-5 photography-related topics and set up a blogging schedule. Here’s why: my keeping the topics photography-related, you will be able to use your target keywords in an organic way, which will help you get your website on the front page of search results.
Blogging on a regular basis will also help you boost your rankings, as search engines prefer websites that get updated often. And when you think about it, this is an ideal solution for photographers, as they’re infamous for updating their portfolios only once or twice a year. But it’s not just search engines that will appreciate new content – it’s your visitors as well. Once they’re done viewing your portfolio, they have no reason to come back to your website unless there’s a regularly updated blog with fun, informative content to keep their attention.