Photography Business Secrets | Six Things You Can Do Right Now To Grow Your Photography Business
Photography Business Secrets | A lot of people find photography to be a fun and fulfilling hobby, so it doesn’t come as a surprise that some try to make a career out of it. According to a recent study, about 162,000 photographers were employed in the United States in 2014 in fields such as photojournalism, portrait and wedding photography. Starting out as a pro photographer is very exciting. It’s fun to realize that a photography hobby can also be a great way to earn a little extra money on the side.
However, with a world wide recession, photographers and small business owners are forced more than ever to think creatively and outside of the box. With little or no money to invest in your photography business, how can you move forward? How can you grow your photography business and make sure to get more happy and paying clients through your door?
Find Your Audience | Photography Business Secrets
The very first thing you have to do when starting your business is to figure out who you want your audience to be. Do you want to sell stock photos to advertisers? Educate and train other photographers, or photograph baby portraits for new parents? It’s critical that you know exactly who your ideal client is and that you tailor every part of your business toward the things they like. By knowing who your target audience is and what they love — especially those things that don’t even relate to photography at all — you can easily appeal to them and draw in their business.
Build Consistency Into Your Online Presence | Photography Business Secrets
We all have our favorite social networks where we prefer to post. Maybe this is a blog, or something on Facebook. Whatever it is, do it regularly! For most photographers, Facebook is the most likely place where the ideal clients are spending their time. Twitter and Google+ tend to appeal to business owners, so if you mostly do photography for other businesses instead of for the general public, then those two might be a better place to focus your time.
Clean Up Your Portfolio | Photography Business Secrets
Take the time to look at all of your work and carefully choose the right images for your portfolio. Potential clients prize quality over quantity. It’s easy to upload a hundred images, but that doesn’t mean it’s the best idea. You water down your best work when you include too many work samples. Plus, you’ll lose people if you require endless clicking and scrolling. You’re less likely to go wrong if you keep things simple and organized. You can apply this mindset to all areas of your portfolio. Less is more.
Create A Website That Appeals To Your Ideal Client | Photography Business Secrets
Your website is often the first impression that potential clients have of your business and can be thought of as your virtual storefront. If you are not tech savvy, it really is worth the money to hire someone to design your website. When designing a portfolio website, you want it to be elegant and simple. You want your work to be the center of attention, rather than a distracting design. Simplicity in the interface and visual design of your website will push your work to the surface, where it should be.
Get Traffic To Your Website | Photography Business Secrets
A website isn’t going to do you much good if no one ever visits it. Although showing up in search engine rankings can sound difficult, there’s a few simple things you can do to help improve your chances. Google likes websites that have fresh content on a regular basis. Blog the photographs you take, blog about things that appeal to your ideal client, and feature vendors that have similar ideal clients as you.
Add new blog posts to Google+. Google is increasingly giving more weight to links posted on Google+ in search engine rankings, so you’ll rank higher if you use Google+ at least a little bit. When you blog the images from your client’s photo session, take a moment to post them on Facebook, Twitter or any other social media outlets that your ideal clients use. They’ll share the images with their friends and you’ll get traffic as they point people your way.
Ask for referrals | Photography Business Secrets
People look to others and their experiences when making decisions, so the more you can showcase testimonials, the more effective your marketing pieces will be. Remember that your most important clients are your past clients. Treat them right and they’ll be your best PR people. Get written referrals from customers, add a ‘testimonials’ page to your website. Word of mouth is the best advertising!