Photography Business Startup Guide | 7 Things Even Experienced Photographers Keep Getting Wrong
Photography Business Startup Guide | Starting a photography business has become incredibly easy in the past few years thanks to the affordable and easy to use equipment. It’s so easy, in fact, that many hobbyists decide to make the switch and quit their day job to do photography full-time, and only then actually look into what it takes to run a successful photography business. We’ve all seen many photographers start out so unprepared that they quickly fail at making any profits and end up closing their businesses.
With more people than ever running photography businesses out there, it’s vitally important that you hit the ground running and know what it takes to stand out and turn your business idea into a profitable venture. At the end of the day, taking stunning pictures will take you only so far, and you need to back up your talent with some mad business skills if you want your business to thrive. So, if you’re considering joining the industry, don’t do it just yet – sit back, get yourself comfortable and read these tips before jumping in!
Write A Business Plan | Photography Business Startup Guide
Starting a business usually involves multiple steps, which can feel overwhelming and exhausting at times. However, there are things you can do to make sure everything goes smoothly. For example, by taking the time to figure out your business goals and writing your plan, you will make sure you’re prepared for every surprise the startup phase might bring along. You’ll have a much clearer picture of who your ideal client is, how you’re going to reach them, what equipment you’ll need and how you’ll cover your expenses until you start bringing in profits.
Don’t Be Jack Of All Trades | Photography Business Startup Guide
One of the most common mistakes beginners make when just setting out into the industry is casting a net that’s too wide. We get it, you want to grow your client base, so you take any gig that comes your way. However, keep in mind that you can’t be everything to everyone – by clearly defining your area of specialization and your target audience, you’ll not only have a better chance of standing out, but you’ll also be able to establish yourself as a reliable expert in your particular niche.
Get The Right Equipment | Photography Business Startup Guide
Depending on the particular photography niche you’re a part of, you’ll need different equipment. You won’t shoot a portrait with the same equipment you’d use for an HDR landscape panorama. Figure out what gear you’ll use most often, and get the best your budget will allow. This is one of the most important investments you’ll make, so make sure it counts! However, don’t forget you’ll also need a computer and the editing software you’ll use to edit the pictures you take before sending them off to your clients.
Set Your Prices | Photography Business Startup Guide
This is one of those topics that can cause a lot of headache to even the experienced photographers out there, so it’s no wonder that many beginners leave it up to their clients to set the prices. However, if you don’t know your worth, how is anyone else supposed to know it? It’s a lot better idea to have a starting point for when a potential client approaches you about a potential gig, then to leave it to them to set the terms.
Your Website Is The Central Hub Of Your Marketing Efforts | Photography Business Startup Guide
Your potential clients will want to see what you can do for them before they decide to schedule a session, and they’re more likely to check out your website long before they pick up the phone and reach out to you, which is why your website needs to be designed with a simple goal in mind – to appeal to your target audience, showcase your work and turn visitors into paying clients. To achieve that, you’ll want to keep the design simple so your work takes the center stage, but you’ll also want to feature your contact details on each page so your potential clients can reach out to you as soon as they’re ready.
Build A Solid Online Presence | Photography Business Startup Guide
Once you set up your website, you’ll want to make sure people actually visit it, which is why investing into a monthly contract with a reliable marketing agency that will handle the search engine optimization for you is a wise idea. You’ll also want to look into building a solid social media presence for you business. You need to figure out where your potential clients are and get on their radar – join the conversation and share tips and tricks to establish yourself as a reliable expert in your industry.
Brand It Or Lose It | Photography Business Startup Guide
If you want to stand out in today’s saturated market, you’ll need to create an entire visual identity for you business, and having a logo professionally designed is just the first step towards creating a memorable visual experience. You’ll want to feature your logo on all your materials, both online and off, as well as your brand’s colors and fonts to ensure all your materials look, feel, and sound like they came from the same source! This will not only show your clients you care about every aspect of your business, but it will also boost brand awareness and help your potential clients remember you and your business better.