Photography Business Strategies | 3 Things To Do When Starting A Photography Business (And 3 To Skip)

Photography Business Strategies | 3 Things To Do When Sta...

Photography Business Strategies | “Photographer” is one of those professional titles that many people want. And why not? Taking pictures is fun and exciting. Many people enjoy the art of photography, and some often choose to pursue photography as a full-time, or part-time business. A photography business of any kind, whether it’s a full-time job, or a weekend gig, needs a beginning. Regardless your business goals, you need a plan for this adventure before hitting the road.

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Making the decision to become a professional photographer is the easy part… So easy, in fact, that nothing prevents anyone with a camera, and at least one good eye from considering professional photography as a business opportunity. Even though professional photography is very competitive, there are a number of tips small business owners can follow to stand out in a crowded industry. Running your own photography business can be a fun and rewarding career, and with an effective plan you can make that dream a reality.

Be As Good At Business As You Are At Photography | Photography Business Strategies

If you’re starting your own business, you need to wear a baker’s dozen of hats. Keep in mind that your business time is not just the time behind the camera. You have to be a photographer, secretary, marketing director, customer service expert, accountant, and pretty much any other title you can think of. Any successful photographer (not the starving artist, but the photographer who can afford to pay their bills and still pay themselves, too) will tell you that success is 20% talent and 80% business skills. You absolutely must know what it takes to run a business.

Photography Business Strategies | 3 Things To Do When Sta...

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Don’t Be A Jack Of All Trades | Photography Business Strategies

It’s critical to first define your ideal client and your niche. The audience you target will greatly affect the business strategy, and revenue potential of your new business. Be as specific as possible. In the early days there is little option but to take every job, even if you are not so familiar with the subject matter, or conditions. You say yes to any project that comes your way for any budget. Most photographers do this until they build their name and reputation. Choose what you love to do as early as possible, and do it well. Not only will you become busier – people will know exactly what you do – but you’ll also have an easier time advertising, because you are concentrating on finding a specific type of clients.

Market Or Perish | Photography Business Strategies

Even on a limited budget, a photography business must promote itself. As well as being an expert photographer you’ll have to learn all about search engine optimization, and social media marketing to promote your business. If you find it hard to do it on your own, investing in a monthly contract with a reputable SEO agency will certainly be worth your while. A website and business cards are the basic marketing materials for the new photography business owner. A photographer’s website has to showcase the photographer’s best work and provide an easy way of contact.

Don’t Forget About Insurance | Photography Business Strategies

There are risks inherent in business of any kind, and photographers have to protect themselves just like any other business owner. Basic insurance coverage for a photography business includes comprehensive general liability coverage, theft and damage coverage, and business property content coverage. If a client is injured while on your property, or during a photo shoot, you can be sued. Effective general liability coverage covers bodily injury and property damage for which the photographer is legally liable. Theft and damage coverage and business property content coverage covers the photographer’s photo equipment and home-based office equipment.

RELATED: Setting Profitable Prices | Photography Business Tips To Cure Pricing Headaches

Photography Business Strategies | 3 Things To Do When Sta...

Hand Out Business Cards | Photography Business Strategies

Business cards are another vital tool for getting your name out there, and bringing in new business. To build your client base, you have to talk to as many people as possible. Pass out your business card when you meet new people, always hand out more than one card, and tell them to pass a card along if they know anyone who might be interested in your services. Design a card that includes one or more of your photographs, so that potential clients can get a feel of your style.

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Don’t Skimp On Equipment | Photography Business Strategies

You can’t run a business smoothly without the right tools. Some tools will improve the quality of your service; others will boost your efficiency. A bad workman may blame his tools, but a great photographer knows that the right quality equipment can make a big difference to his results. This will be your principal investment, and it pays to buy the best you can afford.

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