Photography Business Success Guide | 6 Amazing Lessons On How To Start A Successful Photography Business
Photography Business Success Guide | If you are passionate about photography, you can hone your skills and actually earn money from it. You can go from being a hobbyist to becoming a professional photographer with the right plan and some determination. However, keep in mind that running a successful photography business takes more than taking stunning pictures or building a great portfolio. If you’re really going to succeed in a photography career, you’re going to need to become a great business person.
The professional photography industry can be an intimidating place for the new photographers trying to earn a living. Photography is a popular profession and hobby right now — and that’s exactly the problem. In the past few years, camera gear has become more affordable and consumer friendly, and as a result, everyone is a photographer. You may have noticed some awesome photographers who couldn’t make it as business owners, and some not so great ones who are very successful at selling their services. Never underestimate the power of good business skills! Are you ready to take the plunge and become a professional photographer? Don’t do it until you’ve read these tips.
Write A Business Plan | Photography Business Success Guide
Writing a business plan is a great idea when launching any small business. We cannot stress enough the importance of clearly defining your professional goals. Your business plan should be a detailed document that will serve as your roadmap, describing what your business is and how it will be profitable. It breaks down things like cash flow, expenses, ownership, and competition. Your goals form the anchor for your business and help you navigate the waters when things are going great, and when the waters turn rough.
Invest In A Killer Website | Photography Business Success Guide
Once you decide to launch your photography business, you’ll need to set up a website. There are free website templates out there, but remember that your website will often be the first impression that potential clients have of your business and can be thought of as your virtual storefront. You want it to be impressive, so it’s best to have a website professionally designed just for your business. Maintaining a fast, well-designed website with a handful of solid images will work wonders for your business. In your homepage slider, make sure to showcase only your best 5-10 images to instantly grab the attention of potential clients.
Be A People Person | Photography Business Success Guide
Build your client base slowly and steadily, one client at a time. As a photographer, you don’t just need outstanding photography skills, you need people skills too. Treat each client like they are your ONLY client (in the beginning they might be). Not only will your clients trust you, which will result in outstanding pictures, but a good experience also means your client will refer you to their friends and family. Make a little small talk and chat about expectations. Remember, you’re not just selling great photography; you’re selling an experience.
Brand Your Business | Photography Business Success Guide
There are millions of photographers out there, but there is only one you! Differentiate yourself by showcasing your unique personality through your brand. Start with a name for your photography business. Whether you give it a company name or use your own name, you will also have to get a logo designed and then a business card to pass around. You’re a part of a creative industry and your brand’s personality has to show it, so don’t hold back.
Start Networking | Photography Business Success Guide
As a photographer and a new business owner, you have to network your heart out. You can be the best photographer in the world, but unless people know about you, it won’t do you any good. Look into professional organizations in your area. Build connections in your community. Always make sure to bring along some of those trusty business cards that you can hand out. Another great tip for photographers is to take a few pictures of the wedding location and send it to the owner, or take professional pictures of the wedding cake and send it to the caterer. Making friends with these people by giving them professional pictures of their work will make them like you, and refer you to their friends.
Showcase Testimonials | Photography Business Success Guide
Slow winter months are an ideal opportunity to prepare interesting content for your blog: educate your current and future clients with “what to wear” tips or print size comparisons, publish testimonials of happy clients, or blog your favorite images from last year to show what you can do. People look to others and their experiences when making decisions, so the more testimonials you showcase, the more effective your marketing strategy will be. Using testimonials is extremely powerful because they instantly help to build up your credibility as a photographer.