Photography Business Success Tips | Going Pro: How To Make The Leap From Aspiring To Professional Photographer
Photography Business Success Tips | You love capturing special moments with your camera, so why not make money while doing it? Turn your passion for photography into a one of a kind profitable business by launching your own photography business. The photography business can be extremely demanding, even exhausting, both financially and in terms of work hours. But if you are passionate about taking pictures, and you are okay with a bit of uncertainty, it may be the ideal job for you.
For many photographers, dealing with the business side of things is something that they procrastinate on and dread doing. But there is a lot more to running a successful business than just having exceptional skills and unique style. Not paying attention to the business side of running a photography business only leads to an unfulfilled photography career that’s ridden with lost publicity, fewer clients, and less prestigious gigs and assignments. Many people have had a great idea or an outstanding talent, but have not been able to turn it into a profit. Start your photography business out on the right foot with these six success tips.
Write A Business Plan | Photography Business Success Tips
For starters, you need a business plan. Any successful business owner will tell you that you have to organize your thoughts on paper. Starting a business begins with the end. By setting business goals you will find a clear path to your destination, like breadcrumbs to follow down the road. This detailed document will act as your guide, describing what your business is, what your goals are and how to accomplish them. It breaks down things like cash flow, expenses, ownership, and competition.
Choose A Specialization | Photography Business Success Tips
Research the industry and find your niche. Choose to focus your efforts on a type of photography at which you excel or in some untapped area of the market. Choosing an area of photography to specialize in is one way of distinguishing yourself in a saturated market. As you build reputation and expertise as a professional photographer, make note of your strengths and weaknesses so that you can shoot according to your strengths for paying clients and practice on your own time or during free test shoots to improve your weaknesses.
Buy The Right Equipment | Photography Business Success Tips
This will be your most important investment, and it pays to get the best you can afford. When it comes to camera gear, you’ll need two cameras, two high quality lenses, two flashes, and Photoshop and Lightroom to edit the images. Why two cameras? You need backup equipment. Do your research and work out how to use your budget to get the most useful equipment. As your business evolves and grows, you will be able to afford better, but, when you are starting out, it may be a good idea to take out a loan or seek third-party investment.
Build A Powerful Website Portfolio | Photography Business Success Tips
Running your photography business comes down to one thing, fundamentally: You want and need clients to find you. The best way to ensure that they find you is by having your own photography website. There are free website templates out there, but your website is like your storefront. You want it to be impressive, so it’s best to have a website professionally designed just for your business. Your website should, of course, showcase the best examples of your work. That’s what your clients will want to see, so keep your portfolio website organized by breaking your galleries up by category.
Start Marketing | Photography Business Success Tips
Getting your business all set up with a website and name and logo and all that stuff — that’s what gets you to the starting point. Then the real work begins. You have to get out there and tell people about it, and market yourself! Landing work through word of mouth is a great way to market your business, but it’s not always available, particularly when you’re just starting out. If you have a budget set aside for marketing, it’s a great idea to go with Google Adwords or Facebook ads and get potential clients to your website.
Come Up With A Pricing Plan | Photography Business Success Tips
How much will you charge for your services? It’s a tough question for every photographer, especially when you’re just starting out. The only way you can charge the fees appropriate to you and your photography business is to base your prices on what it costs YOU to keep running your business. Figure out what one hour of your time is worth. Keep in mind, though, that for every hour you spend shooting, you’ll spend about three hours editing. You need to factor that into your pricing to break even or make a profit.