Photography Business Website Advice | Design A Portfolio Website That Grows Your Photography Business Faster Than A Speeding Bullet!
Photography Business Website Advice | Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. The only thing you need is a website. However, keep in mind that the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing are long gone.
You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention. And while many photographers might believe otherwise, the process of building online presence doesn’t have to be exhausting. With the right guidance, few tips, and great tools, you’ll quickly be on your way to growing your business, working smarter, not harder. But to begin, you need a website.
Stand Out! | Photography Business Website Advice
In order to stand out from the crowd, you need to be different – this is why we advise our clients to stay away from using cheap templates found online. While you may believe you’re being clever and saving money, you might end up doing a disservice to your entire brand. And the list of reasons why you should stay away from them goes on and on. First, these are usually developed by amateurs or complete beginners, and they have all the telltale signs of cheap design. Unless you’re looking for a buggy solution, stay away from web templates.
We’re not saying that all templates are buggy – there are some exceptions, of course. However, even if you’re lucky enough to stumble upon a decent web template, bear in mind that they’re being used by many other photographers, some perhaps even in your area. How is your website supposed to stand out if it looks just like the website of your direct competitor? A simple, original design will do a much better job of showcasing your work. Speaking of your work, getting the right content on your website is just as important as the design itself.
Limit Your Selection | Photography Business Website Advice
Don’t mistake your website for cloud storage and upload every photo you ever took. We get it, you want to show your potential clients what you’re made of and what it is that you care about, but remember that you’re showcasing your best works, so go through everything and select only the very best examples. Then, narrow down your selection even further to pieces that are appropriate for your niche – there’s really no reason to upload your architectural shots if you’re specializing in newborn photography. You see, large portfolio might leave your potential clients feeling as if it’s dragging on and on, whereas a thoughtfully organized portfolio will feel structured and be more effective.
Ease Of Use Can Make Or Break Your Website | Photography Business Website Advice
The goal of your website is to showcase your work, so make it as easy as possible for your visitors and potential clients to focus on your work instead of trying to figure out how to get from one place to another on your website. If you don’t pay close attention to your navigation bar and make sure it’s just right, you might end up frustrating your visitors and driving them to a competitor’s website. So, what can you do to ensure your navigation bar boosts usability?
First, don’t clutter it with too many links – instead, limit your selection to 7 most important items max. Any more and your potential clients might experience what is called choice paralysis – that awkward deer-in-headlights feeling when you face too many options to make a decision. The same thing will happen to your visitors, so include only the most important links in your navigation bar, and tuck away the less important links in other areas, such as secondary navigation bar, the sidebar, or even the footer.
Be Accessible | Photography Business Website Advice
In addition to a well-structured navigation bar, another crucial feature of all the successful photography websites is the contact section. The primary goal of your website might be to showcase your work, but it’s also to grow your business, which means you want potential clients to be able to reach out to you the moment they decide to hire you. This is why we try and include the most important contact details on every page throughout the websites we design for our clients, such as their phone numbers and email addresses, whether in the header or the footer.
We don’t stop there, mind you. After all, your phone number and email address aren’t always all the details potential clients need, which is why we set up a separate contact page, or at least a contact section on the homepage with other, less important, details, as well as a contact form, which allows the visitors to reach out to our clients without ever leaving their websites. This, in turn imrpoves the chances of them actually sticking around even after they send their message and checking out the portfolio more thoroughly.