Photography Logo Design Advice | Design A Logo That Brands Your Business! Photographer’s Guide To The Art of Creating Visual Identities
Photography Logo Design Advice | We live in a world painted with brand logos. Even kids who can’t yet tie their own shoelaces recognize majority of logos or are able to figure out what a business does just by looking at its logo. Having the right logo is a crucial part of your branding strategy if you want to be taken seriously as a creative photographer. You have to leave a lasting impression. After all, a well-designed logo can build loyalty between your business and your clients, boost brand recognition, and provide the professional look of an established enterprise.
There are countless photographers out there offering similar services. How do you as a serious professional stand out from the crowd? The importance of a powerful logo shouldn’t be underestimated; it is a strong symbol and ultimately the most significant tool for potential clients to recognize your brand. Think of branding as predefining what your business is all about in the minds of your target audience. If you are just launching your new photography business adventure, or planning a re-spruce of your existing brand, read on to find out how to do it right.
Stay True To Yourself | Photography Logo Design Advice
Yes, a logo is an image, but it’s also an introduction to a brand. The logo must stand out and appeal to a specific audience and when designing it, you must keep your ideal client in mind. Whether you’re an edgy fashion, flirtatious lifestyle, luxury travel, or classic wedding photographer, your logo has to have a unique connection with your style. Think how pointless it would be for an edgy fashion photographer to have a Comic Sans font in their logo.
Don’t Use Clip Art | Photography Logo Design Advice
However tempting it may be, clip art can be copied too easily. Use if for inspiration, sure, but if you decide to use stock art, then you can be sure that a similar logo probably already exists out there. Why not use a design that you actually came up with yourself rather than imitating what everyone else is doing? The last thing you want from your photography logo is to have it mistaken for that of another photographer. So when considering logo design, it’s crucial to keep it original. Look at what’s out there and find an opening for something new. Not only will original art leave a more powerful impression about your photography business, but it’ll set your services apart from others.
Graphics, Text Or Both? | Photography Logo Design Advice
One of the world’s most famous logos, the Nike’s swoosh, has no actual meaning outside of what’s been built over the years through savvy marketing efforts that have transformed the logo into an “identity cue” for an athletic lifestyle. Startups and small businesses can rarely afford the millions of dollars and years of effort required to build these associations, so a logo that clearly illustrates what your business stands for or does may be a better choice. Many companies combine text into a graphical element, achieving a compromise between the two styles. If you decide on this route, be sure that the logo is designed in such a way that all elements can be easily recognized.
Don’t Rely Solely On Color | Photography Logo Design Advice
A five-color logo that looks stunning on a sheet of white paper may not look great when printed in one color or when used as a watermark, which is why, when sketching your basic idea, you should start simply. Create it in solid black. Then when you have the basic shape and feel, you can then move onto adding other details such as color etc. Considering how the design will appear in black and white isn’t optional, because your logo will have to look just as good on business cards, letterhead, fax cover sheets, and emails.
Stick To Simplicity | Photography Logo Design Advice
Unlike a piece of art, a logo has a specific job to do, and that job is to clearly and quickly communicate your company’s message. Designing a logo that is crisp and clear and easy to recognize and understand means you have to keep the logo design simple. It’s important to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, trying to figure out the logo. Some of the most effective logos have been the simplest, after all. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the impact of the message.