Photography Logo Design Guide | Everything You Need To Know About Designing Photography Logos
Photography Logo Design Guide | It’s hard to argue against the importance of a well-designed photography logo. The logo identifies a business or a service in its simplest form, after all. In non-visual industries, it’s often what customers first identify with in a brand; and while it may play second fiddle to the images in the photography industry, it’s still a critical visual cue and tie-together for your potential and current clients.
With the power of the Internet, and more eyes watching than ever, it’s essential for a photography business to communicate its unique message clearly. At the end of the day, a professional logo can propel a business forward. On the other hand, a poorly designed logo can ruin your brand image and detract from an otherwise good portfolio. There are countless people in the logo design industry today dishing out generic logos in bulk. How do you as a serious professional stand out from the crowd and come up with a logo that stands out for all the right reasons? Read on to find out.
Sketch And Brainstorm | Photography Logo Design Guide
Many beginners jump right onto the computer and start designing a logo. However, more often than not, a lot of time is wasted on fiddling with special effects and filters. While this can be useful, it usually means that the thoughtful design and artistry of the logo itself has taken a back seat. Sketch first, explore and create! Try filling a notebook page or two with some rough sketches and basic ideas before choosing which ideas to pursue further.
Avoid The Cliches | Photography Logo Design Guide
Every few years or so, new trends and fads come along in the logo design industry. You might even find us sometimes suggesting jumping onto a couple of bandwagons to keep up with the times, but you need to keep in mind that people get tired of designs really fast when a bunch of designers use the same idea over and over. How is your logo supposed to be unique and stand out when so many other logos feature the same idea? Stay clear of the visual cliches and come up with an original idea and design.
Use Vector Graphics | Photography Logo Design Guide
Standard practice when designing a logo is to use vector graphics software, such as Adobe Illustrator or Corel Draw. The alternative, of course, is using raster graphics software, such as Adobe Photoshop. Keep in mind, though, that bitmap graphics have a specific resolution. If you zoom in on a digital picture, you will see the individual pixels. In contrast, vector graphic files are not made of dots or pixels. Instead, they are mathematical formulas for shapes. Vectors can be scaled to any size, with no loss in detail or sharpness.
Choose The Right Font | Photography Logo Design Guide
When it comes to logos, finding the right font is often overlooked. Font choice is as important as the creation of the logo itself, and both the font and mark should work towards the same goal. Different font treatments and designs evoke a specific emotional response from viewers. You don’t even have to be a typophile to know how a font makes you feel when you see it. Spend time researching all the various fonts that could be used for your logo, narrow them down further, and then see how each works with your design.
Color is Vitally Important | Photography Logo Design Guide
Some designers cannot wait to add color to a design, and some rely on it completely. Choosing color should be your last decision, so beginning the design process in black and white is the best idea. Consider how it will look when photocopied or faxed. If it looks muddy and incoherent when converted to black and white by a copier or fax machine, its time to get back on the computer and make a separate version of your logo in black and white and ready for anything. A strong, memorable logo has to be effective with or without color.
A Logo Must Be Enduring | Photography Logo Design Guide
An effective logo will pass the test of time. Your logo should be ‘future proof’, meaning that it should still be effective in 10, 20, 50+ years time. Another important thing is to be patient and not rush to make changes with your design just because you haven’t gotten the reception you initially expected. Don’t redesign your logo just because you’re tired of it, or because your competitors have. Use your logo everywhere you can, from business cards, stationery, letterhead, brochures, to ads, your website and any other place where you mention the name of your photography business. This will help build your image, raise your visibility and, ideally, lead to more business.