Photography Logo Design Secrets | Design Matters! A Hands-On Guide To Creating Photography Logos That Work
Photography Logo Design Secrets | Running a successful small business can be a challenging task, especially when it comes to standing out in a saturated market. This is where branding comes into play and can help give you the advantage over other businesses in your particular niche. How you brand your small business – from the logo, business cards, and website to social media profiles, portfolio and printed marketing materials – all affect a potential client’s decision whether to work with you or not. And photographers are no exception to this rule.
A logo, as the visual symbol of your photography business, is often the first contact your potential clients will have with you, so it should instantly make a connection with the viewer by evoking an emotional response. A great logo can build loyalty between your business and your clients, reinforce a brand identity, and provide the look of a professional photography business. However, keep in mind that it can cost big bucks to have a logo designed that really works, which means you’ll want to make sure that you’re spending your marketing dollars wisely. Here are some quick tips to keep you on the right track.
Simple Is Better | Photography Logo Design Secrets
The chances of you ending up with a poorly designed logo increase every time you try to add new elements to the design. Simple is always better. If you’re looking to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do you or your business any favors. We’re talking about clean, bold lines without too many elements to distract the eye or detract from the impact of the message. It’s critical to come up with a balanced combination of simple and quirky — you want your logo to grab the attention of your potential clients, but you don’t want them to have to sit and stare, analyzing the logo.
Be Unique | Photography Logo Design Secrets
Photography industry is a very competitive environment for new photographers, which means that standing out can be a real challenge. This is why it’s vitally important to design a logo that is original yet related to your business. In many cases, imitation is the best form of flattery — with logo design, this is not the case. What’s important is to design something that you believe is different from anything already out there. The last thing you want from your photography logo is to have it mistaken for that of a competitor, so look at what’s out there and find an opening for something new.
Stick To 2-3 Colors | Photography Logo Design Secrets
One thing you have to be careful about as you explore color options is cost. Your five-color logo may be stunning, but once it comes time to print it on stationery, the price won’t be so attractive. A small business’s logo will appear on everything from business cards to van decals, and having a logo with only two colors will keep your printing costs down. In addition, keeping the color scheme simple will ensure that the logo can be printed just as effectively in black and white when it is shown on copied documents, faxes, photocopies, without affecting the message and the overall appeal.
Make It Readable | Photography Logo Design Secrets
The point of having a logo is to make your business name stick in the minds of your potential clients. That can only happen if they can actually read it, easily, without squinting. While big brands can rely on just on an image only logo, your photography logo should also include the business name. As the business begins to grow and gain recognition, the name can be omitted. Fonts can be elegant, fun, modern, or even grungy, so make sure you choose the one that fits the nature of your business and appeals to your target audience.
Find A Good Designer | Photography Logo Design Secrets
When creating a visual representation of your business, it’s best to find someone with experience and knowledge in graphic design. Don’t leave your business logo in the hands of your artsy next door neighbor. Designers often specialize with clients in specific industries. Those who work with photographers usually know better what you’re looking for and what appeals to your potential clients. Not only will a professionally designed photography logo make a more impressive statement about your business, but it’ll set it apart from others in your niche.