Photography Logo Essentials | Photographer’s Guide To Logo Design: 6 Pieces Of The Photography Logo Puzzle
Photography Logo Essentials | The work of photographers is every bit as visual as the work of designers, sculptors and others in similar industries — but if you take a look at the websites of 100 random photographers, you’ll be surprised how few of them have a really effective logo designed by someone with the skills and expertise to create a memorable brand. Having the right logo is a vital part of your branding strategy if you want to be taken seriously as a creative professional photographer. Remember, you have to make a strong statement and leave a favorable impression about you and your portfolio, which makes your logo the public face of your business, and the backbone of your brand.
A lot goes into branding a photography business, but one thing is certain: you will want a stunning logo. Every business needs a great logo, but photographers maybe need one even more than most — as potential clients are going to want to get visually strong results from you, you have to look sharp from every angle. There are no shortcuts to a great logo design; if you don’t put in the work at every step of the design process, you won’t get the most optimal results. However, there are some tips to help you get started on the right track.
Avoid Trends | Photography Logo Essentials
You want your photography business to stand the test of time, right? If so, you’ll want a logo that can last as long as your brand. While it is a good idea to stay up to date with the latest design trends, it’s more important to stay true to a brand’s overarching personality. Effective logos are timeless, so choose a logo that will stay current for 10 to 20 years, maybe even longer. That’s the mark of a good design. When designing your logo, look beyond whatever is trending now, and find something that will never go out of style.
Maintain Simplicity | Photography Logo Essentials
When designing your logo, you’ll want to keep in mind that simplicity is the foundation of all successful logos. Simple logos enable more flexible use, maintaining the quality at any size. It’s crucial to have a balanced combination of simple and quirky — you want your logo to be interesting and grab the attention of your potential clients, but you don’t want them to have to sit and stare, analyzing the design. If a logo is complicated, it’s difficult to identify and won’t be able to engage your audience as well as a simple logo would.
Don’t Use Clip Art | Photography Logo Essentials
Clip art can be a time saver, but it’s usually the sign of a low budget or time strapped logo project, so try to avoid using clip art whenever possible. Use if for inspiration, for sure, but if you use some stock art, then you can be sure that it is already being used somewhere. Not only will original design make a more impressive statement about your business, but it’ll set your business apart from others in your industry.
Watch Your Colors | Photography Logo Essentials
Color is one of the most important elements of a logo design, so it’s vitally important to use it sparingly and effectively. One thing you have to keep in mind as you explore color options is the cost. Your five-color logo may be stunning, but once it comes the time to print it on hundreds of stationery items, the price won’t be so appealing. Using a maximum of three colors in your logo is a good rule of thumb, though one or two colors are preferable.
Find The Right Fonts | Photography Logo Essentials
Font selection is another critical part of the design process. Which style feels right for your photography brand? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and grungy for a modern fashion photography business? Keep in mind, though, that using too many fonts or fonts that aren’t related to your particular niche may confuse your clients. Find fonts that are easy to read, and try to use no more than two fonts total.
Aim For Versatility | Photography Logo Essentials
Chances are, your logo will appear on a variety of media: signage, advertising, stationery, and packaging, to name just a few. Remember that many of those applications have production limitations. In the digital age, where logos will appear on multiple devices and across social media, you must come up with something that transcends paper. It must look great on different backgrounds and materials, work for apps, icons, avatars and print, and it must be flexible in size.