Photography Logo Expert Guide | Does Your Logo Have What It Takes? 6 Questions To Help You Find Out
Photography Logo Expert Guide | Creating a logo in this day and age is super easy, right? We all know how to use computers, and there are countless tools, generators, and software readily available, so all you have to do is type in the name of your business, click “Generate,” and you’ll be good to go. Not only that, most of these tools are ridiculously affordable, if not free! While this may sound like a great way to “cheat the system,” and come up with a logo without having to spend a lot of time (or money!) on it, the only one you’ll be cheating is you!
We live in a world painted with logos – just think about how many logos you encounter each day, even before you leave your house for work, from the logo on your alarm clock, to the logo on your coffee machine, toothpaste, heck, even your clothes and your car. We’re being bombarded with so many logos, actually, that our brains learned to filter out majority of the logos around us. This is great news, because consciously noticing and processing each logo we see would absolutely drive us insane. However, this is terrible news for you as a business owner. You want your logo to stand out and grab the attention of your potential clients, not go unnoticed. Here’s what you need to know about all the logos that do just that!
Powerful Logos Are Unique | Photography Logo Expert Guide
As we already mentioned earlier, using a cheap template for your logo might initially sound like a good idea, but these usually have all the telltale signs of poor or amateur design, and even if you do manage to stumble upon a decent logo template, it’s already being used by many other businesses out there, some perhaps even in your area. Do you really want to use a logo that reminds your potential clients of another photographer’s logo? We’re talking about the face of your business and the backbone of your brand, so make sure it’s unlike anything else already out there!
Simplicity Is The Ultimate Sophistication | Photography Logo Expert Guide
The reasons to keep the design of your logo simple are practically endless, and they vary from neat benefits to vitally important characteristics you can’t afford to overlook. The most important reason is usability – a simple logo will be a lot easier to use than its overly complex counterpart. For example, a complex logo might look perfectly fine on your computer screen, but the moment you scale it down to fit it on a business card, all the finer details are more than likely to blend together or turn your logo into an unrecognizable smudge. In addition to be being a lot easier to use, your logo will also be a lot easier to remember, which is your ultimate goal here!
Color Can Communicate Particular Messages | Photography Logo Expert Guide
Color is definitely one of the best friends of every designer – it can help bring any design to life, make it stand out from the crowd, and even communicate a particular message. However, keep in mind that each color has a different meaning, and that the meaning might vary depending on the part of the world you’re in, so do your research before using a color simply because you personally feel drawn to it. Instead, make sure the color matches the nature of the brand you’re trying to build here. Also, while choosing the colors for your logo, you’ll also want to limit your selection to 2-3 solid colors. Any more and your logo might end up overwhelming your potential clients.
In addition to avoiding using too many colors in your logo, you’ll also want to avoid relying too much on color too much. Remember, you will use your logo on various materials and in different shapes and forms, some of which will have serious restrictions. For example, you might want to fax something to a potential client, or make a copy of the contract. This will automatically remove the color from your documents and turn your logo in a black and white design. Ask yourself, will it be just as effective even when the color is removed?
Our Favorite Versatility Tricks | Photography Logo Expert Guide
We’ve been designing logos for photographers for more than ten years now, so we have gathered quite a few neat tricks that turn pretty designs into powerful and completely versatile logos. First, when we start designing a logo, we make sure we don’t use any color. This way, we can focus on the shape and form and tweak it till it’s just perfect. It is only when we’re completely satisfied with the design that we start adding colors, making sure the logo we design is perfectly versatile even without a trace of color.
We also pay attention to the file formats we use whenever we design a logo – something many amateurs fail to think about until it’s far too late. For example, raster images (such as the standard JPEG files) are made of pixels, whereas vector files are made of paths and mathematical formulas. While the raster files will start breaking down into pixels after a certain point, vector files will allow you to scale your logo to practically any size, whether you want to feature it on a business card or a roadside billboard, without affecting the quality and keeping the lines crisp and sharp.