Photography Logo Inspiration | Create Your Visual Identity: Picture-Perfect Tips On Photography Logo Design

Photography Logo Inspiration | Create Your Visual Identity: ...

Photography Logo Inspiration | You can’t overestimate the importance of a well-designed logo. As the essence of your branding, your business logo should convey your values and personality and leave a favorable and memorable impression. Before you create one, you have to understand what a logo is, what it stands for and what it is supposed to do. A logo is not just a simple symbol – it stands for your brand through the use of shape, fonts, color, and even fonts. Logo design has to begin with a great idea or concept, backed up with some Jedi-like vector skills to bring it to life.

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Photography business is a really competitive industry, and there are many photographers out there with comparable levels of work. This is when branding comes into play to help give you the advantage over another photographer. Designing logos, the core essence of your brand, is just like any other type of design work, to be professional you’ll have to pay close attention to details. Even the greatest idea can be ruined by not thinking about simple things, and the following tips will help you to keep your design safe.

Keep It Simple | Photography Logo Inspiration

Business logos should be simple to effectively convey an idea and to be easily reproducible. Simple but effective logos permeate the business world and always prove to be the best icons for passing the test of time. Simplicity makes a logo design easily recognizable, versatile and memorable. Great logos feature something unexpected or unique, without being overdrawn.

Photography Logo Inspiration | Create Your Visual Identity: ...

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Vectors Are Essential | Photography Logo Inspiration

This probably sounds obvious to many designers out there, but it’s worth mentioning again. Vector formats are the ones that will allow the most variations for your design. A logo should be flexible and usable on pretty much any medium. It should ideally work just as well on a small object such as a golf ball as it would do much larger, from commercially printed flyers upwards. For this reason, logos should be created in vector format, to make sure that they can scale to any size.

Start In Black And White | Photography Logo Inspiration

When designing your basic logo idea, start simple – create it in solid black. Then when you have the essential structure and feel, you can then move onto adding other details such as color. This way, your choices are made based on the shapes and you won’t be distracted by anything else. It makes it much easier to know that your logo will work well in shades of grey afterwards. This will also allow you to try out a number of logo versions ranging from full color, single color, monochrome black on white and vice versa.

Choosing A Font | Photography Logo Inspiration

So, you’ve got your award winning logo design in the bag and now it’s time to add some text and your company’s name. This will help add context to your design and give you a clear idea of how it can be used. If your potential clients can’t read your logo, it’s pretty much useless. This sounds like an obvious advice again, but it’s easy to get caught in tweaking letters or distorting a font until it becomes illegible. Take your time to make sure you have a font that communicates the right message. The wrong font can be disastrous for the logo, and the right font will hold the logo firmly in the spotlight.

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Photography Logo Inspiration | Create Your Visual Identity: ...

Adapt It For Dark Backgrounds | Photography Logo Inspiration

So you’ve got a wonderful looking dark logo, but now you want to get it on your black T-shirt, or a black car. It’s usually not too hard to adapt it, but you’ll save a lot of time if you already got that case figured out. Gradients should be used selectively, creatively, and only when they improve the design. At one end, if the gradients are too light, they can disappear when printed and only show up as white. Conversely, dark tints can fill in to solids causing the logo to look muddy and unclear which can happen easily when printed in a newspaper.

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Don’t Follow Trends | Photography Logo Inspiration

It’s often hard to escape trends, especially if you’re passionate about logo design and love to look at inspiring logos on design websites. Your logo has to work on the long run, so try to avoid the popular trends. Leave trends to the fashion industry. Trends come and go – why not use a design that you actually thought up yourself rather than ripping off what everyone else is doing?

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