Photography Logo Pro Secrets | Empower Your Photography Brand With These No-Nonsense Logo Design Tips
Photography Logo Pro Secrets | There’s no denying that the brand is one of the most important business tools any business owner can have, not just photographers. Yet, you’d be shocked if you knew just how many people still believe that branding is something that requires unlimited budgets and a team of 20. Branding is crucial for any business, big or small, so if you’re serious about your photography, you’ll need to make sure you tackle branding from the moment you decide to start your own business. The good news is that it doesn’t necessarily have to be expensive or complicated!
While branding is a multifaceted project, the best, and arguably the only way to start your branding effort is by designing your logo. A logo will act as a representation of you and your business, but it will also affect the look and feel of all of your marketing and business materials and your overall visual identity, so you’ll want to sort it out before you tackle any other design challenge. Keep in mind, though, that there are more logos out there than ever before, and with that comes the challenge of standing out! To help you get started on the right track and empower your business with a powerful logo, we put together a list of the most important characteristics of an effective logo. Let’s dive right in!
Simplicity Is The Ultimate Sophistication | Photography Logo Pro Secrets
There’s a common misconception that “simple” is just a polite way of calling something boring. It was Antoine de Saint-Exupery that said that perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away. This is one of the best advice you’ll hear when it comes to logo design too (so much so, in fact, that we think Antoine must’ve been working as a freelancer designing logos). The benefits of simple design are practically endless, but the most important is memorability. The more elements you add to your logo, the more difficult it will be for your potential and existing clients to remember it.
Another crucial aspect of every logo is its usability. Remember, your logo will be used in a myriad of ways throughout its life cycle, and you need to make sure it’s adaptable to meet any and every requirement you might face down the road. A simple design will help you ensure just that! For example, a complex logo might look perfectly acceptable on a computer screen, but when the time comes to print it on a business card, all the fine details can get lost, or your logo might end up as an unrecognizable smudge.
Don’t Be Afraid To Stand Out! | Photography Logo Pro Secrets
Since the logo you choose for your business will represent everything you stand for, in order to be effective, it will need to be unique. Take a look at what’s already out there and find an opening for something new. You won’t do your business any favors by imitating, copying, or parodying another photographer’s logo – after all, the last thing you want from your logo is to have it mistaken for a logo of a competitor. You’re a part of a creative industry, and every aspect of your business needs to show that, especially your logo, so avoid using logo templates other people are already using and come up with a unique idea that will help you stand out from the crowd of generic logos.
Don’t Stand Out For All The Wrong Reasons | Photography Logo Pro Secrets
However, as important as it may be that your logo stands out from the crowd, you’ll still want to make sure it’s for all the right reasons. For example, throwing pretty much every color at your logo will definitely get it noticed – and ridiculed. It’s important you limit the number of the colors you use for your logo, otherwise it might overwhelm the viewer, and ensure they match the nature of your brand. Every color has a different meaning, so do your research before using a particular color just because you like it.
Whenever we design a logo for a client, we advise them to use the name of their business in their logo. Sure, there are companies out there using only a graphic element, but that’s because they’ve spend tons of money and endless amounts of time on building recognition before dropping the name. Since you probably don’t have the marketing budget of Starbucks or Twitter, you’ll want to include the name of your business and pay special attention to the fonts you choose. Ensure readability and avoid complex calligraphic fonts that are impossible to decipher!
Avoid Being Too Trendy | Photography Logo Pro Secrets
Staying on top of the latest trends is a good idea, but mindless following trends just for the sake of being trendy can do more damage than good! Graphic design is a lot similar to fashion – it’s an industry that’s constantly changing and evolving, with new trends and fads coming and going. Overly trendy logo might be the talk of the day, but it will get outdated sooner than you think! Keep in mind that your logo needs to stay relevant and just as effective for years to come.
A truly effective logo will stay relevant for as long as you’re in business. Will your logo be able to stay as effective for 10, 20, even 50 years? Of course, you can slightly tweak the logo here and there, but changing your logo too often can alienate your existing and confuse potential clients, so instead of following every trend you can think of, make sure you’re staying true to the overarching brand.