Photography Logo Rules | The 5 Most Important Things Photographers Need To Know About Designing A Logo
Photography Logo Rules | Logo design, much like photography, requires quite a lot creativity in order to be effective. However, just like photography, it also requires much more than talent – it requires the right tools, skills, and a fair share of knowledge. Yet, you’d be amazed just how many photographers decide to leave their logos in the hands of an “artsy” friend or a neighbor’s kid. While you may believe this is a clever move that will help you save tons of money, you’re more than likely to end up doing more damage than good!
Your logo will oftentimes be the first contact a potential client has with you and your business, whether they see it on a business card you handed them, or they stumble upon it on social networks. Even though nothing will convey the nature of your brand as effectively as your photography, it’s important to keep in mind that unless your logo grabs the attention of your potential clients and leaves a great impression, most of them might not even bother checking out your portfolio. In other words, you might be losing business because of a a poorly designed logo without even realizing. So, what makes a logo effective? Read on to find out!
Simple | Photography Logo Rules
One of the most important characteristics of a great logo is simplicity. If you’re trying to stand out from the crowd and grab the attention of your target audience, the last thing you want is your potential clients sitting there and analyzing your logo. A cluttered logo isn’t going to do you any favors – all iconic logos have been simple, after all. Think Nike, Apple, even FedEx with its famous hidden arrow.
While you may be tempted to spice up your logo with whirls, gradients, shadows and other bells and whistles, it’s best to keep the design simple. Unless an element adds value to the design or reinforces the message, chances are, it doesn’t belong there. It’s been often said, “When in doubt, leave it out!” and it’s especially true when it comes to logo design. Whether your potential clients are scrolling down their Twitter timeline, or speeding by a roadside billboard, they should be able to recognize your logo instantly and understand its intended message.
Adaptable | Photography Logo Rules
In order to ensure memorability, you’ll want to come up with a design that’s versatile and adaptable to any situation. In today’s digital world, your logo has to be able to transcend paper and look just as good on a roadside billboard as it does on your business card. Think about social media – will your followers be able to recognize your logo when used as an avatar? At the end of the day, your logo is the face of your business and your entire brand, which means it has to work well across all materials and applications, as well as in various sizes without affecting the message or the overall design quality.
Readable | Photography Logo Rules
Choosing the right fonts for your logo is just as important as the shape of the icon itself. You need a font that matches the style and nature of your brand – otherwise your logo will end up doing only one thing – confusing your potential clients. Even the world’s most hated font, Comic Sans, could work well in a newborn photography logo, but not so well in a high-fashion photography logo. If you’re strapped for inspiration, you can always go with tried and tested Helvetica, one of the most popular fonts being effectively used in many logos out there.
Versatile | Photography Logo Rules
In addition to the size of your logo, you’ll also want to pay close attention to your color choices. Not only will the color scheme affect the print costs, but it will also affect the usability and adaptability of your logo. Sure, your five-color logo may look absolutely stunning on a computer screen, but once you’re happy with the design and decide to print it on hundreds, if not even thousands of stationery items, the price won’t be so appealing. And, unless you’re careful, chances are, your logo won’t work on materials that allow only one or two colors.
As the face of your business, you’ll use your logo on pretty much every piece of paper that leaves your office. This includes faxes and copied documents as well. Will your logo be able to convey the same message just as effectively once printed in black and white or gray scale? If your logo relies solely on color to convey the message, you need to think about the ways you can communicate that same message when the color is removed! After all, if you rely on small print to explain your logo’s message, you have a serious problem on your hands.
Timeless | Photography Logo Rules
Graphic design is much like fashion – new trends and fads are coming and going, with things being hot today and long forgotten two months later. Staying up to date with the latest trends is not a particularly bad idea, but following them mindlessly can be incredibly detrimental to your brand. When it comes to designing your business logo, you’ll want to come up with a design that will stay relevant and last as long as your business does. Will your logo be as effective in 5 years? 10? What about 20 years down the road? The logo you design will be the face of your photography business, and if it gets dated quickly and goes out of style, your potential clients are going to assume the same about you and the style of your photography. Not a good thing!