Photography Logo Secrets | The Surprising Truth About Your Photography Logo
Photography Logo Secrets | Just as other industries, the photography industry is saturated with countless photographers trying to offer their services in a unique way in order to stand out and get work from clients. So if you are a photographer trying to make a name for yourself, then, besides quality work, you have to come up with a sound branding strategy. When it comes to the photography business, your brand covers pretty much anything that represents you or your business, including the way you dress, how you answer the phone, your website, business cards, and even your profile avatar on social media. All of these are represented by one simple visual: your logo.
The clients look for services of photographers who carry experience and expertise, but they usually start building their first impression of you after just a single glance at your logo. Today, we will explore creative logo design tips, while restricting ourselves to creative photography logo designs. However, keep in mind that these design tips and best practices are just as applicable to any other design field as well. Let’s get dive right in!
Logos Are Used To Identify | Photography Logo Secrets
Make sure that your logo does not look like your competitors’ logo, as it will leave a bad impression on your potential clients. So, right from the design elements like fonts, colors and icons to the overall design, your logo has to stand out in your niche and grab the attention of your target audience. Look what’s already out there and find an opening for something new and unique. Creating a unique design isn’t just about avoiding imitation, but also about creating something out-of-the-box. It may be tempting to just paste an industry icon next to the name of your business, but it’s crucial you think creatively if you want to leave the right impression.
Less Is More | Photography Logo Secrets
Artistic souls are oftentimes tempted to create complex logos, but keep in mind that the logo should be simple and easy for your target audience to remember. A simple and uncomplicated logo is sure to string positive chords with your clients, so ask your designer to keep logo design simple with the use of fewer elements. Some of the most effective logos have been the simplest, after all. We’re talking about clean, bold lines without too many elements to distract the eye or detract from the message you’re trying to convey.
Focus On Your Message | Photography Logo Secrets
An appropriate photography logo does not have to be self-explanatory, nor does it have to show what services you are offering. However, the appropriate logo is designed to match the style of your business. Decide what you want to communicate about your photography business. Does it have a distinct personality – is it serious or lighthearted? What makes it unique in relation to your competition? For example, a photography business that mainly targets the fashion industry should never use a childish or funny font and multiple colors. It would need to be elegant in its simplicity.
Keep It Flexible | Photography Logo Secrets
Logos have to work in black and white as well as color. If your logo design relies on color to convey meaning, think about how you can communicate that meaning when the color is removed. The ideal logo is adaptable for printing and copying purposes, but it should always be easily identifiable in a variety of colors and sizes. A logo is your company’s public face, so it must be easily transferable to any medium that bears your brand — whether it’s a roadside billboard, a watermark on your pictures, web ads, social media, or all of the above.
Make The Type Match The Brand | Photography Logo Secrets
Fonts come in all shapes and sizes that resonate differently with class and style (fonts with elegant scripts or serifs); strength (slab type fonts, big and powerful); movement and forward thinking (type that is slanted). It’s not about just the visual appeal: matching the characteristics of the font to the natures of your brand is what’s important here. Find what fits your brand and stick with it. When all else fails: Turn to your friend Helvetica, a simple font that has been used well by many popular brands.
Aim For Timelessness | Photography Logo Secrets
The logo has to be able to stay relevant should you diversify or expand your business. If you currently only do wedding shoots and design a wedding inspired logo, that logo will become outdated if you later decided to add family portraits to your services. Leave trends to the fashion industry. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but when it comes to your brand identity, longevity is absolutely crucial. How is your design going to be unique when so many other logos feature the same idea? Don’t follow the pack. Stand out.