Photography Logos Explained | Distinguishing Your Brand In A Saturated Photography Market: Tips For A Timeless And Creative Logo
Photography Logos Explained | We live in a world painted with brand logos. Even kids who can’t yet tie their own shoelaces recognize many logos or are able to figure out what a business has to offer just by looking at its logo. In an age where everyone must have a website to market their product, service or the company behind it, logo designers are in high demand, and it’s for good reason — a logo is usually your first impression, one that can dramatically affect a potential client’s brand perception and decision to hire you or not.
A logo is the visual representation of a business, and it is the backbone of every effective branding strategy, but designing a new logo can be a confusing and challenging task for a photographer. There are many options to consider – colors, font selection, shapes, size, and so on. For those of you who are about to embark on a brand design journey, or think it’s time for your company’s visual identity to undergo a face lift, here’s everything you need to know to take your logo design skills to the next level.
It All Starts With a Great Idea | Photography Logos Explained
Yes, a logo is an image, but it’s also an introduction to a brand. The logo must appeal a specific audience and when designing, you must keep this in mind. Before even beginning to sketch out ideas for a logo, spend some time compiling the equivalent of an M15 dossier on your brand: who you are, what you do and what your target demographic is. Ask yourself what you want your logo to say about your photography business. Do you want it to emphasize elegance, tradition, flexibility, fun, or playfulness? Any of these attributes and many others can be the main motif of an effective photography logo.
Sketch It Out | Photography Logos Explained
With a solid understanding of what you want to communicate about your photography business with your logo, it’s on to the first sketches: more often than not, these should be the pen and paper kind. This enables you to be experimental and not get caught up in the finer details. What did you learn to use first, a computer or a pencil and paper? Sketching is a much quicker way to come up with initial ideas before you even touch Photoshop. Sketch out 50 different ideas; while this may sound like a lot, once you begin, more and more ideas tend to come pouring out.
Use Your Business Name | Photography Logos Explained
The goal of having a logo is to make your business name stick in the potential client’s mind. That can only happen if the client can actually read it easily, without squinting. A logo usually consists of two elements: A wordmark and a symbol. Before photographers can think about solely representing themselves with a symbol, a great deal of advertising must be done. While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are instantly recognizable, that’s because they’ve been around forever. Unless you want to spend money to add a wordmark to your piece later on, get a logo that people can read.
Find The Right Font | Photography Logos Explained
Typography is obviously vital to good logo. Fonts that have been around for a while are always good options: firstly they have already passed the test of time, and secondly they tend to be more legible. However, if you decide to design a custom font, try not to make it too fashionable, as it could become outdated sooner than you think. Consider the words that you’re depicting – if they’re unusual then a simple font might work best; if they’re common words then you can usually be more creative as they’re easier to recognize.
Use Vectors | Photography Logos Explained
After starting with a sketch, some designers then move on to more technical sketches on graph paper. But the best way to save any pain and frustration with later versions of your logo is to design it using vectors. A logo is your public face, so it must be easily transferable to any medium that bears your brand — whether it’s a business card, packaging, billboards, web ads, or social media, or all of these. An effective logo is easily recognizable at a glance, both in color and in black and white, and in any size, and this is exactly what using vector formats will allow you to do.