Photography Logos Made Easy | 5 Basic Elements Of Good Design To Keep In Mind When Designing A Photography Logo
Photography Logos Made Easy | Having the right business logo is a vitally important element of your branding strategy if you want to be taken seriously as a creative and successful photographer. You have to make a strong statement and leave a memorable impression about your work and your portfolio with your simple, yet appealing logo. The work of photographers is every bit as visual as that of designers, sculptors and others in similar industries — but if you look around at the websites of 100 random photographers, you will be surprised how few have a really powerful logo designed by an expert with the right skills, experience, and knowledge.
When it comes to the photography business, your brand covers pretty much anything that represents you or your business, including the way you dress, how you answer emails, your website, the paper your price sheets are printed on, etc. All of these are represented by one simple graphic: your logo. You can’t overestimate the importance of a well-designed logo. As the core of your branding, your logo should express the nature of your photography business and leave a lasting impression. So, if you are just launching your photography business, or planning a re-spruce of your existing brand, grab a cup of coffee and read on to find out how to do it right.
Learning The Basics | Photography Logos Made Easy
Before YOU can even begin creating a logo, you must learn all the basics behind this seemingly simple process. Among other qualities, most iconic logos are practical, graphic, unique, appropriate, and simple in form. The end goal of designing a logo is to make your business name stick in the potential client’s mind. That can only happen if they can actually read it easily, without squinting. It’s essential you come up with a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo.
Include The Name Of Your Business | Photography Logos Made Easy
There are abstract graphic symbols – such as Nike’s swoosh – that become linked to the entire brand. However, the swoosh has no inherent meaning outside of what’s been built over the years through savvy marketing strategy that have transformed the logo into an “identity cue” for an athletic lifestyle. Small businesses can rarely afford the millions of dollars and years of marketing required to create these associations, so a logo that clearly illustrates what your business stands for or the service you offer may be a better choice. That’s not to say a logo can’t have both an image and text. Later on, once your photography business gains recognition, the textual element can be left out.
Strive For Originality | Photography Logos Made Easy
The last thing you want from your logo is to have it mistaken for that of another photographer. So when considering logo design, it’s critical to keep it original. Look at what’s out there and find an opening for something new. Do your competitors use solid, conservative images, or flashy graphics and type? Think about what you can do to differentiate your logo from those of your competition and stand out in your particular niche.
Versatility Is Vital | Photography Logos Made Easy
In the digital age, where logos will appear on various devices, materials, and across social media, you must create something that goes beyond paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. And make sure you come up with a logo that can be used in black and white so that it can be faxed, photocopied or used in a black-and-white ad without affecting the quality or detracting from the message. Think about all the formats that you use to connect with your potential clients, and be sure that the logo design you select works well with each.
Focus On Your Message | Photography Logos Made Easy
Yes, a logo is an image, but it’s also an introduction to your brand. Your logo will have to appeal to a specific audience and when designing, you must keep your ideal client in mind. Decide what you want your logo to say about your business. Does your brand have a distinct personality – is it elegant or edgy? What makes it unique in relation to your competition? What does your ideal client care about, and what does the brand aspire to be? While it is helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s overarching personality.