Photography Marketing Collateral Hacks | Insanely Easy And Clever Design Tips To Help You Get The Most Out Of Your Marketing Collateral
Photography Marketing Collateral Hacks | There’s no denying that most of us work in incredibly competitive markets, and photographers are no exception! With so many photographers out there competing for the same audience, you need to pull out all the stops to ensure you stand out from the crowd of shooters and grab the attention of your potential clients. And if you think that your ability to take stunning photos will take care of everything, you’re about to have a rude awakening! In order to turn your passion for photography into a profitable business, you’ll need to work on your marketing as much as you’re working on your photography skills
Luckily, there’s a bunch of marketing tools you can use to spread the word about the services and products you’re offering, and to help you get started on the right track, we take a closer look at some of the most effective marketing collateral design ideas bound to take your marketing game to the next level. Marketing collateral is defined as the collection of media and tools used to facilitate the sales of a product or service. Earlier, the term “collateral” specifically referred to brochures or sell sheets created as sales support tools, but today it includes plenty of additional materials. Curios which one might be useful to you and your budding photography business? Read on to find out!
Know Your Needs | Photography Marketing Collateral Hacks
Marketing collateral includes everything from your business card to newsletters (both digital and printed!), blog posts, as well as promotional items such as brochures, samples of the product you’re providing, t-shirts with the company logo, and every other tool you use to boost sales – and the list goes on and on. There’s a challenge that comes with this – which items should you get? All of them? The cheapest ones? Or just the digital tools? You might get tempted to cough up some serious money and get one of those template packages and simply use them all. Hey, they’re affordable, come with tons of tools, so what can go wrong?
As it turns out, quite a lot can go wrong when using cheap, generic templates. First of all, you’ll never use all the items that come included in the packet, so you might end up with a ton of marketing collateral lying around your unused. This is why, whenever we design marketing collateral for a photographer just like you, we make sure we’re caught up with the needs of our clients so we can put together a packet tailored to their needs. Remember, just because something is working for one photographer, it doesn’t mean it’s going to work for you as well!
Be Original | Photography Marketing Collateral Hacks
Another issue with generic templates is that their design is intentionally generic, as to fit as many brands as possible. However, what they oftentimes end up doing, instead, is fail to accurately represent any brand! Marketing collateral is like foot soldiers, spreading the word about your business even when you’re not around, so you need it to be an accurate representation of everything you stand for. Not only will a potential client get a much better idea of what your brand is about, but your marketing collateral will be that much more likely to stand out from even the largest pile.
At the end of the day, we’re all being bombarded with an endless stream of marketing collateral, and it’s your job as a business owner to make sure yours stands out. Don’t run off to your printer and use their default template – many other business owners are already using those, maybe even some of your direct competitors are using the exact same templates. Remember, you’re a part of a creative industry and every aspect of your business needs to show that, including your marketing collateral.
Don’t Forget About Digital | Photography Marketing Collateral Hacks
What many business owners forget is that marketing collateral doesn’t include only the printed materials – you should also find a way to create digital versions; for example, for your email templates, you can use the same design you used for your letterhead to ensure consistency across different platforms. To take a step further, you can look into QR codes and near-field communication, or NFC.
The principle behind these two technologies is practically the same – you use your smartphone to scan the QR code or tapping your phone against the NFC chip embedded inside collateral and it takes a predefined action. For example, you can set them up to open your website, save your contact details, or something similar. The only major difference is that QR codes are visible design elements and require a special QR scanning app, while NFC is practically invisible and not every smartphone supports the technology.
Be Consistent | Photography Marketing Collateral Hacks
While many business owners try to avoid using QR codes because they don’t want anything to detract from the impact of the design itself, the good news is that these can be customized to perfect match the visual identity of your brand. So, for example, you can use your brand’s color, or even tweak the shape of the QR code. Tweaking the QR is far from being the only branding effort you can make – you can also ensure you’re using the same color scheme throughout your materials, the same font family, and even the same style of graphics. This way, all your items will look and sound like they came from the same source, turning your items into a memorable, attention-grabbing visual experience.