Photography Marketing Expert Guide | Step Your Marketing Game Up And Start Booking More Clients!
Photography Marketing Expert Guide | We’re all about enabling photographers just like you to live their dreams. However, there’s only so much other people can do for you – at some point, you too will have to role up your sleeves and get your hands dirty! And by that, we mean you’ll need to tackle the business side of things. There’s good news, most of it can be done from the comfort of your home, so go pour yourself a cup of coffee (or a glass of wine if you’re reading this after 5 o’clock!) and read on!
One of the greatest misconceptions in the photography industry is that if you start your own photography business, you’ll be spending all of your time taking pictures. Many amateur photographers quit their day job to live their dream, only to realize that in order to turn passion into a profitable business, they need to work on their business skills just as much as on their photography skills. More precisely, they realize that booking a gig is harder than actually shooting it. So, to help you get started, we found some amazing marketing tips bound to boost your business.
Cover Your Base First! | Photography Marketing Expert Guide
Your website is arguably the most important investment after the equipment, so it will be worth your while to get a website that actually works for you! Your potential clients are out there checking different photography websites before making their decision which photographer in their area they want to hire! If you don’t have a website they can check out, or if you do have a website, but it hasn’t been updated in years, you won’t stand a chance. The competition is fierce (uh-huh, honey!) and you need to make sure your website stands out from the crowd!
Let Yourself Be Found! | Photography Marketing Expert Guide
I was reading my cousin’s Teen Vogue (Oh, stop judging me, I was bored, and she was on Snapchat!) and one of the tips was “Let yourself be found!” Booking new clients is a lot like getting a date – you need to get your potential clients to notice you! Countless people are searching the web for photography websites, and if yours hasn’t been optimized for search engines, it won’t do you any good. Sure, your friends might check it out, but if you want real traffic, you’ll want to consider investing in a monthly contract with SEO agency to handle the basic optimization of your website.
Spice Up Your Social Presence | Photography Marketing Expert Guide
If you think that Twitter and Facebook are social networks high-school and college students browse on their breaks, you’re up for a rude awakening! Today even the biggest brands are using the power of social media to boost their business, and your photography business shouldn’t be an exception. Keep in mind, though, that it’s called social media for a reason – don’t treat it as a link dump, and try not to bombard your friends and followers with sales messages. Instead, share tips, tricks, and funny stories behind the camera. Engage them in a meaningful conversation, and you’ll stand out as a reliable source of information and an industry leader!
Many photographers we work with say the same thing: “I don’t know what to share!” While it may feel overwhelming at first, finding interesting content is easier than it sounds. And when everything else fails, creating your own content is a great idea. If you don’t already, you should consider setting up a blog on your website – this will not only be great for SEO, but it will give you unique content to share on social media. This, in turn, will help you stand out from the crowd of photographers sharing the same generic content!
Not All Email Marketing Is Spam! | Photography Marketing Expert Guide
Email marketing is incredibly underestimated. Many photographers don’t even consider using it, because the amount of spam we’re getting on a daily basis is overwhelming. However, if you don’t have a way to capture your visitors’ email addresses, you’re missing a vital business opportunity. Think about it: a potential client stumbles upon your website, likes your work and enjoys reading your blog – and they want to hear more from you! These people, even if they don’t convert to paying clients right away, are the foundation of your future client base. Set up a newsletter signup box and offer a reward for signing up.
This is where some photographers make a mistake and send out a newsletter each time they publish a blog post. Your newsletter should be an announcement for each blog post – it should bring some sort of value to your clients. Send out a monthly newsletter instead of a couple of newsletters each week. Even better, send out newsletters when you have something important to say – whether you’re providing a new service, or running a special discount you want your subscribers to hear about first!
Set Up A Referral Program | Photography Marketing Expert Guide
Many photographers will give their clients some sort of a gift for a new client they send their way, however, what many photographers fail to realize is that other business owners appreciate referral gifts as well. For example, if you’re a wedding photographer, take some time to take a few pictures of the venue and send them to the owner, letting them know just how much you appreciate referrals. You can do the same with wedding planners, cake decorators, florists, and so on. You’d be amazed just how loyal to each other business owners can be once they really hit it off.