Photography Marketing Explained | 6 Things Every Photographer Needs To Know About Affordable Marketing
Photography Marketing Explained | Every day thousands of new photographers enter the the industry and the competition continues to grow, which means you, as a photographer, have to step up your marketing game. Taking stunning pictures doesn’t mean you’ll become successful and attract your ideal clients over night. Whether you are just starting out as a photographer or trying to grow your existing business, marketing your services is as much a part of your job as taking beautiful pictures. It all boils down to one simple thing: If your calendar is not completely booked up yet, you are not done with marketing.
You’ve got the technical know-how, but what about the business and marketing side or running a photography business? Strapped for cash and looking for ways to get the word out about your services? Despite so many “new” photographers popping up everywhere, there are a few easy things that can be done to ensure that you rise above the rest of the photographers out there – things that will have a drastic effect and bring in more clients quickly. Remember, marketing does not have to be overwhelming or expensive, but it does have to be creative and effective to get clients to choose you out of millions of other photographers.
Know Your Ideal Client | Photography Marketing Explained
Many photography businesses fall into the trap of trying to be everything to everyone. However, no one can be all things to all people. It’s vitally important that you know exactly who your ideal client is and that you tailor every part of your business toward the things he or she likes. This will be your guide that tells you where to market your services, what to say about your business, and even what to charge for your services. It all starts with knowing your audience.
Define Your Brand Image | Photography Marketing Explained
Your brand will appeal to the type of client you want – or the ones you don’t want if you’re not careful. Your potential clients have a choice of many other photographers, but will only notice the ones that match their own personal tastes and styles. If you are targeting young brides, for example, chances are they are looking for a helpful photographer who can capture and convey fun as well as romance. Design your marketing to match what your ideal client wants to see.
Create A Blog And Update It Often | Photography Marketing Explained
A blog is your place to communicate you! Write about interesting situations you encountered during shoots, post about recent work, and share anecdotes from your personal life. Think of it this way: a website is a lot like a brochure, and a blog is like an ongoing conversation. A photographer holds a great deal of trust, and a blog can help build that trust between you and your clients as they get to know you. Even Google likes websites that have fresh content on a regular basis, which means you can improve your website’s search engine ranking considerably by blogging on a regular basis.
Socialize | Photography Marketing Explained
For most photographers, Facebook is the most likely place where an ideal client is spending time. Twitter and Google+ tend to appeal more to business owners. So if you mostly do photography for other businesses instead of for the general public, then those two might be a better place to focus your time. Don’t forget about the word “social” and pay attention to what your followers are sharing. Create an engaging experience for your potential clients by setting up contests and giveaways, and using your services as rewards.
SEO Your Blog And Website To Be Found Online | Photography Marketing Explained
If you have a blog, that’s a great place to get started with search engine optimization. All you have to do is include keywords throughout your posts to help potential clients find you. In a nutshell, SEO is simply giving search engines clues as to your location and the types of products and services you offer. Don’t place keywords only in your blog posts. When uploading your pictures to your website, use the ALT tag fields to describe them. Just make sure to use the keywords you want to rank for.
Offer Referral Gifts | Photography Marketing Explained
Word of mouth marketing is one of the most powerful things you can have for propelling your business forward. Past clients are a great source of referrals, and what more effective way to get referrals than offering incentives? Offer a service or product that doesn’t cost too much but has a high perceived value as a referral incentive. Referral gifts are appreciated by vendors that have given you business as well. Offer a headshot session or family portrait to keep it on the free side.