Photography Marketing Plans | Do You Have What It Takes To Run A Photography Business?

Photography Marketing Plans | Do You Have What it Takes To Run A ...

Photography Marketing Plans | When working professionally as a photographer, taking the pictures can feel like the simple part of the process. It’s the business side of things that most photographers find challenging. And if you are just getting started in the photography industry, getting your message in front of the right people can feel overwhelming. However, marketing doesn’t have to be expensive or overwhelming, but it does have to be creative in order to get your potential clients to notice you and your photography business.

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Being able to promote your services to attract clients is an absolutely vital part of running a business. No matter how great you are at taking pictures, you still have to get your name and your images in front of the event planners, photo editors, and marketing professionals that commission photography. That means being clear about the niche you’re targeting, and playing on your strengths in photographing people or products, on location or in the studio. The process is no different from professional and freelance photographers, so here are a few key ways in which to reach out to the vast number of potential clients.

Portfolio Website | Photography Marketing Plans

It’s crucial that you set up a website that showcases the best examples of your work. It doesn’t have to be an extensive catalog of all the pictures you took over the years. If anything, it needs to be a simple website that showcases a balanced selection of your pictures. We are all now accustomed to looking for online reviews of products and services. So, once you’ve delivered work to a client, simply ask whether they can write down a few sentences about the experience they had working with you and post it on your website.

Photography Marketing Plans | Do You Have What it Takes To Run A ...

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Social Networking | Photography Marketing Plans

One of the vital elements of marketing is reaching out to people on a level that they use, know and feel comfortable with. The most vastly used examples of this would be Facebook and Twitter. When you post the pictures from your client’s photo session on your website, take a moment to share them on Facebook, Twitter or any other social network that your potential clients use. Your clients will share their pictures with their friends and you’ll get web traffic as they point people your way. However, remember that social media is meant to be more interactive than your website. Constant engagement can feel time-consuming, but it’s critical to engage at least to a point if you want your social media marketing to be effective.

Regular Blogging | Photography Marketing Plans

Having fresh content on your website is one of the best ways to let Google know that your is website active (which gives you better rankings) and shows your potential clients that you are keeping busy. A blog is another great opportunity to engage your clients! For example, wedding photographers may want to put out a series on their blog with tips for brides for having better wedding photography, whereas portrait photographers may post about what to wear to a shoot. Remember, a wedding photographer holds a great deal of trust, and a blog can help build that trust between you and your clients as they get to know you.

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Photography Marketing Plans | Do You Have What it Takes To Run A ...

Networking | Photography Marketing Plans

Networking is a powerful way to get your name out there and make connections with other entrepreneurs that can lead to partnerships and referral business. However, not all networking relationships are equal. To get the most out of your networking efforts, it’s critical that you identify people and businesses to network with that share the same ideal client as you. Be sure to have a plan of what you would like to achieve before each networking event (meet two new people, for instance) go prepared to chat up lots of new people and finally, have a plan for follow up.

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Advertising And Getting Published | Photography Marketing Plans

When most people think about marketing, taking out ads would be one of their first considerations. However, many photographers feel reluctant to take out ads, as its hard to justify the cost, even though it’s a very good way of getting your name out there. You can also submit images and story ideas to trade publications in your industry as well as local media outlets. Once you’ve been published, you can use that publicity as a tool to promote yourself and open doors to more work.

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