Photography Marketing Tactics | 5 Killer Hacks To Book More Photography Clients (And An Easy Guide To Implementing Them)
Photography Marketing Tactics | If you enjoy taking pictures, you might be considering turning your love of photography into your own photography business. However, in today’s competitive photography industry, it is not enough to take stunning pictures, set up a generic website and sit around hoping your phone starts ringing off the hook. While launching a photography business can be a great way to profit from your hobby, marketing it can be challenging if you’re not prepared. However, there’s good news: marketing a photography business does not have to be expensive or overwhelming.
Understanding the photography business marketing basics will help you find and book clients that you love, and investing your time and efforts in promotion will help you grow your photography business. Here are 5 great tips to help you get some marketing mileage when you’ve got zero budget for marketing. Keep in mind, though, that some of these tactics are quick and easy, while others are more of a long term strategy that you should start working on now and will build up steam over time. Regardless if you’ve just hit the market or just want to grow your existing business, there’s a chance that there’s something new in here that could boost your marketing efforts.
Get Traffic To Your Website | Photography Marketing Tactics
Although showing up in search engine results (called Search Engine Optimization, or SEO) can sound complicated, there’s a few simple tricks to help improve your rankings. For example, when uploading pictures to your portfolio website, use the ALT tag fields to describe them and let the search engines know what the pictures are of. Make sure to use the keywords you want to rank high for. To take it a step further, name the pictures using your target keywords, so instead of uploading a file named 3209KL, rename it “New York Wedding Photography” so people searching for images of weddings in New York can find you.
Create Great Content | Photography Marketing Tactics
Content is king, no matter what industry you might be in. Having fresh content on your website lets Google know that the website is active (which boosts rankings). For photographers, creating new and exciting content is one of the best ways to spark interest in your work and showcase your skills to potential clients. Create a list of five blog post ideas that would appeal to your target audience, and schedule the time into your calendar now to write and publish these posts. Your blog is essentially a blank canvas to express creative ideas, share bits about your personal life, educate and entertain clients, share images and showcase products. Remember, a website is like a brochure, whereas a blog is like an ongoing conversation.
Use Facebook To Promote Your Images | Photography Marketing Tactics
Many photographers are successfully building businesses with Facebook marketing. It only requires about 10-20 minutes per day, and you will begin seeing your reputation grow. Uploading a few pictures from the session to Facebook and tagging your clients in them is a really effective way to get the word out about your business as all their “friends” may see the pictures tagged of them. Why would you want to get on Facebook when you are already blogging? Because that’s where your potential clients are, and it’s a great opportunity to engage with them in a fun, social way.
Referrals, Referrals, Referrals | Photography Marketing Tactics
Majority of photography businesses get new leads largely by word-of-mouth, and offering referral bonuses is one of the most effective ways to spread the word about your business and what it has to offer. Consider offering your clients one 16×20″ print free of charge if they’re willing to write a quick testimonial of their experience with you so you can publish it on your website and then have them share that post with their Facebook friends. When a friend sees a testimonial like this, you are very likely to get their business if they are considering hiring a photographer.
Network With Other Professionals | Photography Marketing Tactics
It’s amazing how loyal business owners can be towards each other when you really hit if off. Make sure you’re spreading the word about their businesses among your clients, and they’ll be sure to return the favor. For example, boudoir photographers can team up with makeup artist and lingerie stores. Pet photographers can find creative ways to partner with pet stores, grooming services, and so forth. It’s all about being creative and thinking outside of the box.