Photography Marketing Tools | Photographer’s Guide To Finding New Photography Clients! Success Secrets Of The Online Marketing Superstars
Photography Marketing Tools | As a professional photographer, you may be an expert in the technical and artistic elements of your profession, but you may not be as comfortable with the business side of things, such as marketing. Being mindful of the quality of your products and services builds your reputation. However, knowing how to attract new clients and keep the existing ones so your business skills turn a profit is just as vital.
If you’re just launching your business, it may feel that you can’t get the message in front of the right people. Marketing does not have to be time-consuming or expensive, but it does have to be creative and innovative to get clients to choose you out of millions of other photographers. It can actually be fun if you just step outside the box and look at it in a new and exciting way. Strapped for cash and searching for new ways to generate buzz about your photography business? No problem. Here are six proven ways to get affordable marketing for your photography business.
A Website That Appeals To Your Ideal Client | Photography Marketing Tools
Your website is often the first impression that potential clients have of your business and can be thought of as your virtual storefront, so make sure it’s designed with your target audience in mind. However, having a stunning website will only get you so far in growing your client base. How is your website supposed to get you clients if no one knows about it? SEO (stands for search engine optimization) is not as complicated as it may sound at first. If you have a blog, that’s a great place to get started with search engine optimization. Try to include keywords throughout your blog posts, relevant web page titles, descriptions and image ALT tags to give search engines a better idea of what your website is about and therefore, help potential clients find you.
Social Media | Photography Marketing Tools
Business is about people and building relationships, and social media is considered one of the most effective tools available today; the potential connections are practically endless! But in order to utilize this awesome power effectively, you must consistently engage and communicate with followers and fans so that you will stand out and be shared, followed and liked. The more you can strategically engage with your potential clients, the better the results will be. Constant engagement can be time-consuming, but it’s vitally important to engage at least to a point if you want your social media marketing to be effective.
Referral Gifts | Photography Marketing Tools
Referrals are a way to get additional business with a minimum of effort. Your existing clients are a great source of referrals, and what better way to encourage referrals than offering incentives? Offer a service or product that doesn’t cost you too much, but has a high perceived value as a referral incentive. If you’re a wedding photographer, ask all of your satisfied brides if they know of anyone else who will be planning a wedding in the near future. Keep in mind that referral gifts are appreciated by vendors that have given you business as well, such as the caterers or the florists.
Email Marketing | Photography Marketing Tools
Build a mailing list of existing clients and encourage potential clients to sign up for your newsletter by offering deals in exchange for their email address. Pay special attention to content when composing and sending your emails. Make your emails relevant and useful. The beauty of the email list is that these clients already like your work enough to give you their email address. They want to hear about your business and about the services you are offering. However, make sure your emails aren’t so frequent that the folks on your mailing list get tired of seeing them.
Blog | Photography Marketing Tools
Blogging is an effective way to share your photographic knowledge and bring people useful content using your own experience. Regular blog posts that are written based on your audience’s interests will reinforce your build as an expert and attract natural search traffic to your website. For example, wedding photographers may want to put out a series on their blog with tips for brides for having better wedding photography, whereas portrait photographers could write about what to wear to a session.
Promo Videos | Photography Marketing Tools
A promo video is one of the best ways to tell clients your story and provide an insight to your shooting style and creative vision. A promo clip involving a smart idea and professional execution can become viral and create buzz around your brand. This will give your fans and followers a taste of what goes on behind the scenes and is invaluable, as it lets potential clients see what they might expect from hiring you. Shoot the video so that it is informative, but don’t forget to also try to make it a little humorous and relaxing.