Photography Portfolio Design Guide | How To Make Sure Your Photography Website Won’t Need A Do-Over
Photography Portfolio Design Guide | If you want to work as a photographer, you will need a portfolio – and a portfolio website is the simplest and most effective way to showcase your work. Even if you have a printed portfolio, a website is pretty much expected these days in addition. It’s a great chance to showcase a curated selection of your best pieces of work — or maybe your only work if you’re new! Either way, when done right, your portfolio will give you a huge advantage over other photographers.
In order to attract the potential clients, your portfolio should be designed properly and follow certain best practices which will not only impress the visitors, but also ensure smooth and memorable browsing experience. What it ultimately comes down to is quickly answering the question “why?” for a potential client (as in why they should go with you and not another photographer), showing your personality, making it easy for them to get around your website and reach out to you, and making it clear what you can do for them. We summarized these principles into most important tips to help you build or improve your portfolio website. So let’s just get started with rule number one, shall we?
Showcase Your Best Work | Photography Portfolio Design Guide
Potential clients will want to see your previous work to decide whether to hire you or not and for general interest, to see what you’ve been up to in the past. This should probably go without saying, but the most effective photography websites out there actively show off best work in such a way that builds interest and improves conversions. You’d be surprised by how many portfolios actually fail to complete this step. Include only the best examples. Remember, it’s always better to have a portfolio of a few projects that are absolutely stunning than dozens of projects where some of them are just OK. The quality of your portfolio is only as good as your weakest picture, after all.
Be Yourself | Photography Portfolio Design Guide
Don’t copy someone else’s website design just because you like it. It’s critical that your portfolio website shows off who you are and what you do: by setting up a unique website you’ll help make sure that it’s the first thing that comes to mind when people are searching for your services. Share your background, where you came from, how many years you’ve been in the industry, and so on. The more details you provide, the better your potential clients can get to know you and build trust.
Make The Navigation Easy | Photography Portfolio Design Guide
When it comes to setting up a navigation bar for your website with links to the different pages, DO NOT GET CREATIVE! Make the website as simple to use as possible. Don’t slow potential clients down by getting too creative with the navigation or trying something you’ve never done before. Chances are, it won’t impress them. Instead, make the navigation easy so your potential clients can focus on the photography without being confused and distracted by trying to figure out how to get from point A to point B.
Blog Regularly | Photography Portfolio Design Guide
A blog is always a great idea. It’s not only your clients that love blogs. Google loves fresh content as well, so a great way to boost the search ranking of your site is to keep it up-to-date by blogging regularly. However, make sure you always keep your posts relevant and linked to what it is you do, as that’s why visitors are viewing your portfolio website to begin with. Blog about your area of expertise; show you know what you’re talking about. It will help promote you and prevent your website from lying static.
Try To Keep The Contrast High | Photography Portfolio Design Guide
Depending on your style of photography, pictures usually look much better when you view them on a black background. Contrast helps bring out the colors, which in turn, makes your work appear more vivid and appealing. While pictures looks best on black or gray backgrounds, white text on a dark background is quite difficult to read. If you’re going to include a blog with lots of text, find a way to put the text on a light background to make it easier to read.
Include Contact Details | Photography Portfolio Design Guide
This is one of the most important elements of a portfolio website, yet it is often hidden or even left out. A potential client has browsed your website, is impressed with your portfolio and now they want to hire you. If your portfolio webite doesn’t make it clear how visitors can get in touch with you, they won’t try very hard to find out. Devote space on your homepage to telling people how they can reach you.