Photography Portfolio Essentials | You’re A Photographer And Don’t Have A Website? Get Started Now
Photography Portfolio Essentials | A website is one of the most powerful tools for any professional photographer. It allows your work to be found through search engines, can be used as a great digital portfolio in a pinch, and is a great way to engage with your potential clients and fans of your work. How much time do you spend working on improving your portfolio? Be honest – does it showcase your best work?
In order to attract the potential clients, your portfolio should be designed properly according to industry’s principles which will not only appeal to your clients, but also ensure their smooth browsing experience. Bad design simply annoys your potential clients, stopping them from viewing your works. Whether you already have a photography website or you’re just starting out, this guide will help you to build a robust website that supports your photography business online.
Keep Things Simple, Clean, Uncluttered | Photography Portfolio Essentials
Your website is a mechanism for potential clients to find your work. You don’t want the website to be overly flashy or unconventional — that will make the content more difficult to access. Your work should be arranged according to theme or subject. If your work is presented in an organized and easy to navigate way, chances are, potential clients will appreciate the curation and level of professionalism that went into building your portfolio website. Simplicity in the interface and visual design of your website will push your work to the surface, where it should be.
Show Your Best Work | Photography Portfolio Essentials
Remember, this is your portfolio website, not your external hard drive. Although you may have a large collection of images you want to share in your portfolio, try to limit your selection to the stronger work. Too many images in your portfolio can increase load times, and overwhelm the potential client with too many options. It can make your portfolio feel like it is dragging on and on. The old saying is true: Your portfolio is only as good as your worst image, so make sure there are no weak images in your portfolio.
Blog | Photography Portfolio Essentials
The average portfolio on a photography website gets updated once every three months or so. With that being said, how do you plan to get repeat visitors if you rarely add new and interesting content to your website? A regularly updated blog keeps your visitors coming back: Set yourself a task: for example, update your blog every day for 100 days. It may sound like daunting task to have to find something new to write about every day, but in the long run you’ll thank yourself.
Avoid Adobe Flash At ALL COSTS | Photography Portfolio Essentials
While it can make a seemingly dull website look interesting, it can also make it load slow, and in many ways, make your website unavailable to mobile devices. And the mobile devices are a big thing right now. If you are choosing a web developer, make sure to ask first if they are going to use Flash. If so, run away. Another problem with flash based websites is the inability to add keywords to your images alt tags. This makes your portfolio very difficult for search engines to read and index, which will hurt you dramatically in Google search rankings.
Simplify Navigation | Photography Portfolio Essentials
Navigation is the most important element to be considered when creating an online photo portfolio. It should be designed as clearly as possible for the visitors to view the photographer’s works. People’s attention spans are short. Your online portfolio has to be quick and easy to browse. If your website is too hard to use, your users will be easily turned off and will produce more negative feelings towards your work. Rethink your navigation, making it as easy and natural as possible to use.
Update Regularly | Photography Portfolio Essentials
You could have the fanciest portfolio in the world, but if it was last updated five years ago it looks a bit lazy. It’s ideal if you update whenever you have new content. Try not to upload in batches, throwing a handful of images up every couple months. Instead, try to maintain a consistent, yet loose, schedule. The best portfolios are never static. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation!