Photography Portfolio SEO Tips | The Photographer’s Guide To Tackling Search Engine Optimization
Photography Portfolio SEO Tips | Photography websites are notorious for the lack of text and being difficult to optimize for search engines as a result. Since search engines rely solely on text to rank websites, what is a photographer to do to get noticed? Or is SEO a losing battle for every photographer out there? Not so quickly!
Sure, optimizing a portfolio website for search engines might sound like an overwhelming task, but it doesn’t have to be! All you need is a solid plan and some foresight and you’ll quickly be on your way to rocking search engine results despite the fact your website is image-based. To help you stay on the right track, we found some of the most effective tips that will help you optimize your website for maximum results. Let’s dive right in!
How Does Google Work? | Photography Portfolio SEO Tips
No matter what expensive SEO agencies would like you to believe it is, tackling search engine optimization isn’t something only professional should think about. If you’re serious about building online presence for your business, you need to be aware at least of the most basic tips and tricks you can use on a daily basis to improve your ranking.
Search engine bots are crawling the web tirelessly and without stopping, reading the content and indexing it, and completely ignoring things like videos, images and Flash websites, which is why you need to ensure your website features great content updated on a regular basis. However, just because search bots will ignore the contents of images, videos, and Flash websites, it doesn’t mean there’s nothing you can do to put even images and videos to a good use.
Define Your Target Keywords | Photography Portfolio SEO Tips
What on earth are those? Keywords are basically the search queries you want to rank high for! There are standard keywords, such as “Minnesota photographer,” but there are also long-tail words like “best edgy, budget-friendly Minnesota wedding photographer!” Keep in mind that ranking high for short keyword such as “Minnesota photographer” will be quite challenging, so it’s best if you can take some time and clearly define the keywords you want to rank hight for and stick with the long-tail keywords.
Customize The ALT Tags | Photography Portfolio SEO Tips
We’re talking about a photography website here, which means you’ll be uploading more pictures than any other content, and if you don’t optimize them for search engines, you’ll be missing a great opportunity. There are plenty of opportunities to use your target keywords, and the most commonly overlooked opportunity is the ALT tag. You need to make sure the ALT tags of each and every image you upload to your website have been tweaked to include one of the relevant target keywords.
Set Up A Blog | Photography Portfolio SEO Tips
What better way to include your target keywords on a regular basis on your website than a blog? Think about the thing that will appeal to your target audience and are related to your particular industry. Not only will your visitors keep coming back for more, but a blog will also keep bots happy by providing them with your keywords. However, keep in mind that search engines penalize bad behavior, so resist the temptation to set up pages upon pages filled with your target keywords – that will only get you punished.
Be One Of The Cool Kids | Photography Portfolio SEO Tips
There’s another thing that can greatly affect your rankings, and this one is almost completely out of your control. While you want to be different in order to stand out as an establish and reliable professional, you still want to play nice with others. Google loves cool kids – and if you want to be one of them, you’ll want to have as many influencers in your industry linking to your website. At the end of the day, it’s better to have just a few reputable websites linking to your pages than having hundreds of bad websites doing it.
One of the easiest ways to take your linking game to the next level is considering approaching bloggers in your niche and asking them to write guest blog posts for them. If you include your contact information and a link to your website at the bottom of each post, you’ll be sending people your way from all over the Internet and spreading the word about your business.
Share Your Blog Posts On Social Media | Photography Portfolio SEO Tips
You can publish new content on your website and sit around waiting for the bots to stumble upon your website, or you can go out there and have your content instantly indexed. You can do that by sharing each post you publish on Google+. Hated by many, and liked by a select few, Google+ will get your website instantly indexed, so make sure you set up an account for your business and start sharing.
You’ll also want to share to other social networks as well. Even though not as influential as Google+ when it comes to rankings, you shouldn’t ignore them, because they can drive more visitors your way, which turns into better rankings. Setting up a social presence isn’t as complicated as it might seem – it requires only 10-20 minutes a day, and can be the critical difference between a client hiring you or never finding your website in search engine results.
Be A Speed Freak | Photography Portfolio SEO Tips
And finally, you’ll want to optimize your website for quick and seamless performance, regardless of the device being used to view it. Google knows the importance of great user experience, which is why it’s giving better rankings to the websites that have been optimized for mobile devices and fast experience, so make sure you always put visitor’s experience first.