Photography Portfolio Website Tricks | Essential Qualities Of Every Successful Photography Website – How Does Yours Stack Up?
Photography Portfolio Website Tricks | Any business has the greatest chance of closing during the first few years, a time when all kinds of adjustments must be made in order to accommodate the market and stand out from the crowd of competitors. One of the most common reasons why small businesses close down is an ineffective marketing strategy. However, no matter how effective your marketing strategy is, it’s only a matter of time when a potential client will look you up and visit your website. A website in this day and age is a lot like a first date – you need to make sure yours leaves a good first impression.
If you don’t have a website, or you haven’t updated it in years now, you are losing potential business without even knowing it! The good news is, you don’t need a degree in design to come up with a website that not only looks good, but also converts visitors into paying clients. All you need is a bit of creativity, business insight and patience. To help you make sure your website is working just as hard as you are, we list some of the most important attributes every successful photography website has. Not sure what those are? Read on to find out more!
Simplicity | Photography Portfolio Website Tricks
We get it, you want to stand out, so you want the baddest, flashiest website in your niche. However, this plan, even though it might sound like a good idea, is more likely to backfire and do more damage than good. Simplicity is one of the most important things in web design in general, especially when it comes to photography websites. Your stunning work is supposed to take the center stage, not a flashy design, so make sure you’re not overshadowing the one thing your potential clients came to see – your pictures.
Usability | Photography Portfolio Website Tricks
You’re a part of an incredibly creative industry, and your website needs to show that. However, the last place you’ll want to showcase your creativity is the navigation bar. People became used to certain things when it comes to web design, and a simple navigation bar at the top of each page with all the links to the most important pages is one of them, so give them just that. You want your potential clients to focus on your work, and not get frustrated trying to figure out how to get from one page to another. You’ll also want to link your logo at the top of each page with the homepage, so your visitors can find their way back no matter how deep into your website they wander.
Clarity | Photography Portfolio Website Tricks
Having clearly defined target audience is vitally important for the success of your business, not just your website. Once you define your ideal client, you’ll have a much better idea of what kind of website you’ll need to set up, and what kind of pictures you’ll need to upload. It doesn’t matter how stunning your wedding pictures are if your target audience are other businesses looking for stock imagery. Choose only the examples that showcase your skills, style and your area of expertise. After all, it’s a portfolio website, not a cloud backup.
Transparency | Photography Portfolio Website Tricks
Say, a potential client finishes viewing your works and is positive they want to hire you. What’s the next step? They’ll want to contact you! You’d be surprised how many photographers focus on setting up a stunning website, only to completely overlook the importance of including their contact details and either burying them several clicks deep or not including them at all. How hard do you think your potential clients will try to find your contact details before giving up and moving on to another photographer?
Your phone number and email address are obviously the most important contact details, and you’ll want to include them on each page, either in the footer or the header. Then, you’ll also need to set up a separate contact page with all the other information your potential clients can use. Also, setting up a contact form is a great idea – not only will it allow your potential clients to contact you without leaving your website, but it will also let them know exactly what kind of information you need from them.
Responsiveness | Photography Portfolio Website Tricks
Mobile devices are all around us – whether it’s a smartphone, a smartwatch, or a tablet, there’s at least one gadget within your reach right now. Thanks to technological advancements and price drops, more people than ever are using mobile devices to access the internet – which means your website needs to be perfectly responsive, able to adapt to pretty much any screen size, and work seamlessly across all devices. In fact, responsive design is so important that even Google adjusted their search algorithms to give responsive websites better rankings. This, in turn, will affect both customer satisfaction and your overall search engine rankings, affecting your overall success.
Setting up an effective, appealing website isn’t as complicated as it may feel right off the bat. You’re a web user, not just a business owner – which means you already have a pretty good idea of what a good website is, and what can frustrate you so much that it makes you abandon a website. Your job is to use years of Internet browsing and come up with a website that will put a smile on your face – and your visitors will thank you!