Photography Startup Advice | 6 Smart Ways To Beat The 90%-Failure Odds When Launching A Photography Business
Photography Startup Advice | Thinking about launching your own photography business? Many people find photography to be a fun and fulfilling hobby, so it only makes sense that many try to make a career out of it. However, taking great pictures will only take you so far when it comes to running a successful photography business. It takes a lot of time, dedication and effort to get to the point where you can actually make money off of photography.
While it may be a tough time to start a photography business, it’s far from being impossible, and there are still plenty of people making money with their cameras. However, you will have to work a little smarter to set yourself apart from the flock of amateur photographers in a mercilessly competitive market, in which anyone can get a camera and call themselves a professional photographer. These simple tips should help you get started on the right path to getting your business established and running smoothly.
Write Your Business Plan | Photography Startup Advice
You have to be a very good business person to make a decent living, and you’ll get there much more quickly if you start out right. Starting any business begins with the end: defining the goals. By setting your business goals, you will find a clear path to your destination, like breadcrumbs to follow down the road. Whatever photography business idea you have, all abstract notions and great initiatives have to be turned into a tangible plan. Writing a plan will help you think out what your goals are and find the strategies that will help you achieve those goals quicker.
Invest In The Right Equipment | Photography Startup Advice
A bad workman may blame his tools, but a successful photographer knows that the right quality equipment can make a huge difference to his results. This will be your most important investment, and it pays to find and get the best you can afford. Figure out what equipment will be vital to your photography business success and invest in high-quality items. Less important pieces of equipment, or the equipment that you don’t plan on using very often, you can buy at lower cost or rent as the need arises.
Find A Niche Market | Photography Startup Advice
Starting photographers often feel they have to take on any assignment that comes their way. Finding a niche market and defining an ideal client up front provides you with the comfort and confidence to turn away the client who is too far away from your location, can’t afford your prices, or is simply a pain to work with. Pick a niche market that you are passionate about and you’ll find that it’ll do two things for you. Number one, it will make it a lot clearer what you need to do to achieve your business goals. The second thing it will do is make the marketing efforts a whole bunch easier, as you will know whom you’re targeting and how to reach them.
Building A Portfolio Builds Credibility | Photography Startup Advice
To charge a professional fee for your photography, you will need to prove to your potential clients that you have the skills and experience to deliver the results. To do this it’s vitally important that you set up a professional-looking portfolio, weighted towards your area of specialization. There are many free website templates out there, but your website is like your storefront. You want it to leave the best impression possible, so it’s best to have a website professionally designed just for you.
Promote Your Work | Photography Startup Advice
Having a website is a lot like having a front door. No one is going to come knocking on your door asking if you are trying to sell something. They don’t know where you live. Landing work through word of mouth may be an effective way to promote your business but it’s not always available, particularly when you’re just starting out. As well as being an expert photographer you’ll need to learn all about search engine optimization and social networking to market your services. If you find it hard to do it all yourself, then investing in a monthly contract with a reputable SEO agency will certainly be worth the investment.
Come Up With A Pricing Plan | Photography Startup Advice
How much will you charge for your services? It’s a difficult question for every photographer, especially when you’re just starting out. The only way you can charge the fees appropriate to you and your photography business is to base the prices on what it costs YOU to do business. For every hour you spend shooting, you’ll spend about three hours editing the pictures, and you have to factor that into your pricing as well.