Photography Startup Business Advice | How To Start A Photography Business – 6 Things To Know!
Photography Startup Business Advice | Many people enjoy the art of photography and some even decide to turn it into a full-time or part-time job. However, before you dive in, keep in mind that the photography industry can be quite demanding, both financially and in terms of work hours. In the past decade, camera gear has become more affordable, and as a result, everyone is considered a photographer. But if you are passionate about photography and you are okay with a bit of uncertainty, it may be the perfect job for you.
It’s fun to realize that a photography hobby can also be an effective way to earn some extra money on the side. Unfortunately, we all have witnessed countless photographers start out with all the excitement in the world, but eventually fail as business owners. There are good news, though! The photography industry offers many opportunities for keen amateurs who want to make a living with photography. If you’re thinking of becoming a professional photographer, read on to find out everything you need to know to succeed.
Make A Business Plan | Photography Startup Business Advice
For starters, you will need a solid business plan. Any successful entrepreneur will tell you that you have to organize your thoughts on paper. By setting business goals you will find a clear path to your destination, like breadcrumbs to follow down the road. This detailed document will serves as your navigation, describing what your business is and how it will be profitable. It breaks down things like cash flow, expenses, ownership, and competition.
Determine Your Pricing | Photography Startup Business Advice
How much are you going to be charging for your services? It’s a difficult question for every photographer, especially when you’re just starting out. Examine other local photographers’ rates by visiting their websites, and price your services competitively. You can also contact newspapers and magazines to ask what the going freelance rate is to help you price your services. Many new business owners find it valuable to sit down with an accountant and work through these difficult questions during the initial stage. A financial expert will probably think of things you have not considered.
Choose Your Ideal Client | Photography Startup Business Advice
There are several different photography niches, but wedding photography is the most high-profile money-maker at the moment, as summer is the wedding season. However, beginner photographers often feel they have to take on any gig coming their way. Choosing an ideal client up front enables you to turn away the client who is too far away from your location, can’t afford your rates, or is simply difficult to work with. Choosing an area of photography to specialize in is also a great way of standing out in a crowded market.
Invest In The Right Equipment | Photography Startup Business Advice
This will be your most important investment, and it pays to get the best equipment your budget allows. Do your research and work out how to allocate your budget to get the most useful equipment. Remember, you’ll need two cameras, two high quality lenses, two flashes, and Photoshop and Lightroom to edit the images. Why two of each? You need backup equipment – even brand new equipment can fail.
Building A Portfolio Builds Credibility | Photography Startup Business Advice
To charge a professional fee for your services, you will need to be able to prove to potential clients that you have the skill and experience required to deliver the job. This means it’s vital that you have a professional-looking portfolio, weighted towards your area of specialization. Essential website elements include contact name and phone number, email address and in some cases even the ability to buy the pictures directly from your website. There are free website templates out there, but your website is like your storefront. You need it to leave a great first impression, so it’s best to have a website professionally created.
Use Social Media To Promote Yourself | Photography Startup Business Advice
As well as being an expert photographer, you’ll need to learn all about search engine optimization and social media to market your photography business. Social media is a great marketing tool, but it’s a wise idea to start out with one or two websites and use them consistently. Facebook is a great start, but you might want to lean towards some of the other visual social media networks like Instagram and Pinterest. If you find it hard to do it all yourself, then investing in a monthly contract with a reputable SEO agency will definitely be worth your while.