Photography Startup Business Guide | Going Pro? Everything You Need To Start A Successful Photography Business
Photography Startup Business Guide | For many amateur photographers, launching a professional photography business would be a dream come true. Even if you have some creative photography chops and business skills, it can be more challenging than you think, but it’s far from being impossible. Photography is a popular profession and hobby right now, and the photography industry offers many opportunities for keen amateurs who want to make a living from it. Professional photography is an incredibly competitive industry, sure, but there are still a number of steps new photographers can take to make sure their businesses thrive.
Making the decision to become a professional photographer is the easy part… So easy, actually, that there’s nothing whatsoever preventing anyone with a camera and at least one eye from considering photography as a business opportunity. Many people find themselves asking the question, “how to start a photography business” after they’ve already jumped in and found that running a business wasn’t as easy as they expected it to be! Photography may be your passion and we can’t blame you for it, but if you’re considering taking this passion a few steps further into launching your own photography business, we have a few critical tips and recommendations you should consider before plunging in.
Choose A Specialization | Photography Startup Business Guide
Choosing an area of photography to specialize in is a great way of standing out in a crowded market and grabbing the attention of your potential clients. Choosing a niche will also affect how and where you market your photography business, which equipment you’ll need to get, and the look and feel of your brand. Photography is one of the most competitive businesses out there, and you have to be a very good business person to make a decent living. You’ll get there much more quickly if you start out right.
Invest In Equipment | Photography Startup Business Guide
When starting a photography business, you need to have the best equipment for the job you can afford. It’s important to have high-quality starter equipment because this will affect the quality of your pictures, and you can purchase other bells and whistles as your business grows and cash starts pouring in. Depending on your startup budget, you’ll need to make decisions on which items to get now and which to buy later. Whatever niche you choose, you’ll need two cameras, two flashes, two high quality lenses, and Photoshop and Lightroom to edit the pictures. Why two cameras? Even new equipment breaks, which means you need backup equipment.
Come Up With A Pricing Plan | Photography Startup Business Guide
How much will you charge for your services? It’s a difficult question for every photographer, especially when you’re just starting out. Define your pricing, gross margin levels, and any discount that you plan to offer when marketing your business. Do you have different pricing options for different clients? Find an accountant that you can trust that really knows their stuff. They are irreplaceable asset and are worth every penny. Consult with them about what business structure would be best for you to use to protect your personal finances and to help create the most profit.
Invest In A Killer Website | Photography Startup Business Guide
To charge a professional fee for your photography, you will need to show potential clients that you have everything it takes to deliver the results they expect. To do this it’s vital that you have a professional-looking portfolio, weighted towards your area of specialization. There are free website templates out there and portfolio services, but your website will be acting as your storefront. You want it to be impressive, so it’s best to have a website professionally created. If you expect people to pay top dollar, you need to be able to show them they will get high-quality results.
Business Cards Aren’t Dead | Photography Startup Business Guide
Business cards are another vitally important tool for getting your name out there and bringing in new clients. You’d be hard pressed to find a successful business owner without a business card – no matter the industry. Photographers are no exception! You’re a part of a creative industry, and business cards are a perfect opportunity to showcase your unique style while providing your potential clients with everything they need to contact you. Keep your information clearly organized, and include only the most important details. Make sure your name, number, e-mail and website are on there. If you’re going for that ultra-minimalistic look, at least make sure the one piece of info you do put on the card is a link to the rest of your contact details.