Photography Startup Business Ideas | How To Become A Photographer: The Beginner’s Startup Guide
Photography Startup Business Ideas | If you are interested in photography, you can hone your skills and start actually earning money from it. And while the photography business can feel exhausting at times, both financially and in terms of work hours, if you are passionate about taking pictures and you are okay with a bit of uncertainty, it may be the perfect job for you. You can turn from being a hobbyist into a professional photographer with some planning, hard work and determination.
A lot of great photographers launch a photography business but struggle to make ends meet. The reason they struggle to make ends meet so much is that running a photography business takes more than just being great at taking pictures. If you’re really going to succeed in the photography industry, you’re going to need to become a great business person. Here’s what you need to know to start on the right track.
Differentiate Yourself From The Competition | Photography Startup Business Ideas
Research the marketplace and find your niche. Choose to focus your photography business in a type of photography at which you are experienced or in some untapped area of the market. Do you want to sell stock photos to advertisers? Educate and train other photographers? Take newborn pictures for parents? Once you have this figured out, then everything you do from that point will be to attract these people as potential clients. If you want to get a certain type of client, it’s good to know who they are and what appeals to them. By picking a niche market and focusing just on that niche market, you’ll make your job a lot easier.
Write Your Business Plan | Photography Startup Business Ideas
Writing a business plan is a good idea when launching any small business. This is the most critical step in starting any business. You need it like just as much architects need a blueprint while building a house. Are you good at handling the administrative end of things, or will you eventually need to hire a professional to help you? How will you finance your business? Remember, if you fail to plan, you can plan to fail, so before you start your own business, even a part time business, make sure you have a solid business plan.
Get The Right Equipment | Photography Startup Business Ideas
When buying the necessary equipment, keep your priorities in mind. Figure out what pieces will be essential to your photography business and invest in high-quality items. For equipment that is less important, or that you won’t use on a regular basis, you can buy at lower cost or rent as you need it. The basic equipment that photographers need are a camera; lenses, flashes and batteries; packaging supplies; photo editing software; professional lab, or at least access to one; CDs and their cases; external hard drive; client information forms; and accounting software. Prepare some backups, as well.
Rock Your Social Media | Photography Startup Business Ideas
With any small business these days, you have to be involved with social media. Blogging is important, but so are Facebook and Twitter. In the year 2000, a large framed print of a traditional family portrait was a photographer’s best seller. Fast forward to 2015, and things have changed quite a lot. Facebook and Instagram feeds have created an entirely new market because people enjoy the instant gratification of sharing pictures online with family and friends. We all have our own places where we prefer to post. Maybe this is a blog, or something on Facebook. Whatever it is, do it regularly!
Establish Your Brand | Photography Startup Business Ideas
Tell people that you are starting your own photography business. Ask your friends and family who have seen your pictures to write down the emotions that they feel when they look at your pictures. You can ask for a marketing expert to design the right brand idea for you. Not only should you be offering great photography, it’s about the overall experience. Consistently promoting your services with a lovely presentation is sure to leave your client with warm fuzzies in their heart.
Come Up With A Pricing Plan | Photography Startup Business Ideas
Finding the right pricing plan is essential. It is important that you price your services at a rate that enables you to earn a living, but not so high that clients are not willing to pay. Don’t strive to be the cheapest — you’ll devalue your brand and it’ll be hard to progress past that reputation when you’re ready to make photography a full-time career.