Photography Startup Logos | Need A Photography Logo? 5 Things To Consider Before Approaching A Designer

Photography Startup Logos | Need A Photography Logo? ...

Photography Startup Logos | Photography is an incredibly competitive business, and there are many talented photographers out there with amazing skills. This is where branding comes into the picture to help give you the advantage over your competitors. As the essence of your branding, your photography logo should convey your values and personality and leave a memorable impression. Think about it this way: If you could sum up the core of your brand in one word, your logo is the visual representation of that word.

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A professionally designed logo can boost your photography business and build your brand. On the other hand, an unprofessional logo can ruin a brand and mar an otherwise great photography portfolio website. There are no shortcuts to a powerful logo design; if you don’t put in the work at every step of the design process, you won’t get the results you’re expecting. Everyone thinks they can create an effective logo, but simply knowing your way around Photoshop is not enough. Here are some best practices of creating an effective and modern logo design. With these tips and your creativity, you can make your logo design shine with the very best.

Do Your Research | Photography Startup Logos

Before you approach a designer and the design process even begins, you have to consider your goals and the values you want your logo to communicate. Target demographics, personality and culture are critical factors that affect the way you shape your brand image. What appeals to an 18-year-old will be very different to what appeals to a senior citizen. Do your competitors use solid, conservative images, or flashy graphics and fonts? Think about how you want to differentiate your logo from those of your competition in order to stand out.

Photography Startup Logos | Need A Photography Logo? ...

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Sketch And Brainstorm | Photography Startup Logos

A lot of people jump right onto the computer when designing a logo. However, more often than not, a lot of time is wasted on fiddling with special effects and filters. A better way to start is to get a clean sheet of paper and a pencil. Let your ideas run free and get them down on paper. This is the step in which every designer will have their own way of doing things. Sketching is a much faster way to jot down initial ideas before you even touch your computer mouse. It doesn’t matter if it’s complete drawing or just a sketch as long as it portrays your ideas correctly and you understand it.

Choose The Right Colors | Photography Startup Logos

Nothing makes an impression quite like color, which is why finding the right color palette is crucial in logo design. Since color has the power to convey emotion, you should first define the message you want your logo to communicate. For example, you might not use bright, colorful logo if you’re specializing in high-fashion photography industry. Also, if your logo design uses only color to communicate meaning, think about how you can convey that meaning when the color is removed. Sometimes this may mean changing the contrast relationship between different elements of your design so that they still convey meaning when used in black and white.

RELATED: Photography Logo Design Questions | Everything You Ever Wanted To Know About Photography Logos, But Were Afraid To Ask!

Photography Startup Logos | Need A Photography Logo? ...

Find The Best Fonts | Photography Startup Logos

Fonts will be the life and soul of your logo. They are the structure, the backbone of your brand, so you should never underestimate the time spent looking at font options. There are many stunning fonts out there, and we would all love to use as many as we can. However, using too many fonts will most likely result in a cluttered and messy design, so it’s best to limit yourself to one or two fonts. Keep in mind that if people can’t read your logo, it’s useless to have one. This may sound like a dumb advice, but it’s easy to get caught in creating custom fonts or distorting existing one until they become unreadable.

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Make It Clean And Functional | Photography Startup Logos

Logos may look very good on a computer screen, but that is not the only place they are viewed. Your logo should work as well on a business card as on the side of a truck. A good logo is always scalable, easy and affordable to print, memorable and unique. One way to create a versatile logo is to begin designing in black and white. This enables you to focus on the concept and shape, rather than color, which is subjective in nature. Also, make sure you design your logo using vectors. Vectors can be enlarged or reduced without affecting the quality of your logo. For example, the lines and curves of a vector graphic will look equally as sharp on a small business card as they will on a giant advertising billboard.

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