Photography Startup Success Tips | Top Secrets Of Insanely Successful Photography Businesses (And 6 Quotes To Inspire You)
Photography Startup Success Tips | Deciding to quit your day job and start your own photography business is definitely one of the scariest decisions you’ll ever make. It’s a rather saturated industry you’re joining, but if you’re passionate about photography, it will definitely be worth your while. However, before you jump in, keep in mind that bravery (and taking stunning images, for that matter) will take you only so far. In order to succeed as a professional photographer, you will need to be just as skilled at tackling the business side of things as well.
We’ve all seen many incredibly talented photographers start a business and struggle to make ends meet for a few months, only to close the business, while at the same time, other less talented photographers sail right by. The good news is that turning your passion for photography into a steady income doesn’t have to be nerve-racking or exhausting if you’re willing to put in some effort and do your homework before diving in head-first. To help you get started on the right track, we gathered some of the most important things you need to keep in mind in your pursuit of success.
I Don’t Have Dreams. I Have Goals. | Photography Startup Success Tips
Anyone can dream about running a successful business, but only a few will actually turn their idea into a profitable venture. And one thing they all have in common? Clearly defined business goals. Before you do pretty much anything, you need to take the time to figure out what your goals are, both short-term and long-term. By defining your goals, you’ll have a much better idea of what needs to be done in order to achieve them, and you’ll be able to track your progress. In other words, if you don’t know where you’re going, how are you going to know if you’re there?
Work Until You No Longer Have To Introduce Yourself | Photography Startup Success Tips
The name of your business is a major element of your future brand, and you need to make sure you choose something you can live with for as long as you’re in the business. Changing the name of any business can do more damage than good, because it can alienate existing clients and confuse your potential clients. There are essentially two ways you can go: you can either use your own name, or come up with a unique name for your business. Either way is okay, as long as the name is easy to pronounce and remember.
Another critical element of a great brand is the logo. Sure, a logo will oftentimes play the second fiddle to the photos you take, but keep in mind that will be the very first contact majority of potential clients have with your business, so you need to make sure the impression it leaves is a lasting and favorable one. Not all logos are created equal, though. Each time we design a logo for a photographer just like you, we try to make it SMART – simple, memorable, adaptable, readable, and timeless.
You Have To Be Odd To Be Number One | Photography Startup Success Tips
We live in a time when pretty much anyone with some extra cash on their hands can get camera equipment and register a photography business. This is the epitome of a double-edged sword – while joining the industry has never been easier, staying in business has never been more challenging, as you’re competing with tons of photographers that are targeting the same audience and providing the same services. So, in order to stand out from the crowd, you need to be unique. Think about what it is that makes what you do unique. What makes you the one a potential should choose out of all the photographers in your area or your particular niche?
Sell The Problem You’re Solving, Not The Product | Photography Startup Success Tips
Marketing is all about finding effective and direct ways to communicate that unique selling point to your potential clients. There are far too many marketing tools available, and not having a plan, you might end up spreading yourself too thin. Do your research: who is your ideal client in terms of age, gender, location, even finances and marital status? Where do they spend their time? What matters to them? By getting to know your target audience, you’ll know which tools you need to use, how and where to market your services to get more bang for the buck.
You May Have To Fight A Battle More Than Once To Win It | Photography Startup Success Tips
Just like when it comes to branding, copying, imitating, or parodying another photographer’s marketing efforts is not the best idea. At the end of the day, just because something worked for one photographer, it doesn’t mean it will work for you as well, so you’ll want to keep a close eye on the results of each marketing tactic you use and constantly work on improving them in order to ensure best results. There’s no point in sticking to a tactic that’s not working for you simply because it’s working for another photographer.
Be So Good They Can’t Ignore You | Photography Startup Success Tips
Even the best marketing strategy won’t do you much good unless the products and services you provide meet and exceed every client’s expectations, yet you’d be amazed just how many business owners stop focusing on their offerings as soon as they achieve some success. Remember, no matter how successful you are, if you stop working on your services and improving your products, it will affect your reputation and you’ll start losing business sooner than you think!