Photography Website Conversion | Convert Your Visitors Into Clients: Simple Tips To Help Improve Your Portfolio
Photography Website Conversion | As we see more and more photographers market their businesses online, a greater need arises for websites that are designed and developed to sell. Your website is your virtual storefront. Not only is it a powerful way to get more clients, but it’s a really affordable photography marketing tool that you can control completely on your own and find clients outside of the people you already work with. A great-looking photography website may accomplish the goal of shaping and communicating a strong brand, but its great looks alone aren’t enough to turn your visitors into paying clients.
Conversion is the most vital factor to the success of your online marketing strategy and achieving your goals. It means getting your website visitors to do what you want them to do, whether that is to hire you, sign up for your newsletter, register for a session, download a whitepaper, or fill out a lead/contact form. Have you optimized your portfolio website for better results recently? Do you even know where to start? If you answered “No” to either of these questions, then we can help you.
Get Rid Of Flash | Photography Website Conversion
Let’s keep this one simple – flash won’t do any good for your website. It cannot be viewed on most mobile devices and it can take way too long to load for many impatient visitors. Get rid of it. Because Flash websites are basically interactive movie files, Google and other search engines have a hard time seeing what the movie file was about. So they don’t rank nearly as well as other types of websites that are written in code that search engines can see and understand. You’re wasting your time and resources by taking that route. Don’t do it. Instead, we highly recommend a website based on HTML.
Optimize Your Existing Content | Photography Website Conversion
Before you stress yourself out trying to build new content for your website it’s always a smart idea to optimize what you already have first. Go through your existing content and do some simple on-page optimization. Most photography websites are portfolio based, with essentially no words within the content of the main website. You must counteract the lack of keywords in your website with alt tags in your images, and including a blog. Blogs are dynamic by nature and give a breath of life to any stale photography website. They’re also extremely powerful for SEO and your potential clients love them.
Limit The Options | Photography Website Conversion
The more options you give your potential clients, less likely they are to convert. Simplify your navigation by consolidating options that don’t necessarily require their own main navigation button / link. The easier your portfolio is for your visitor to navigate and get around, the happier they will be using your website. The happier they are using your website, the more positive feelings they will produce while viewing your work. Make the navigation dead simple so people can focus on the photography without being distracted by trying to figure out how to navigate your portfolio.
Use Calls-To-Action | Photography Website Conversion
We can’t emphasize this enough: your call to action must be visible and clear. Everything should be either subordinate to – or supportive of – elements that tell visitors to take the action you intend them to. Calls to action are phrases usually found in links, buttons and headlines that are used to elicit an action from your website visitors. If you want your website visitor to do something, then use calls to action throughout your portfolio website. These buttons are usually bigger than the regular text and stand out in some way (color, positioning etc). Also, there are very few call to action buttons because you want them to stand out.
Be A Speed Freak | Photography Website Conversion
Is your website loading slowly? We all know that today’s internet user has a very limited attention span, and no patience for slow-loading websites. Make sure your portfolio is snappy and responsive or else your visitors will abandon your portfolio and go to your competitor. The appearance of speed is vital because it keeps people from giving up mid-way through a portfolio. If a web-based image portfolio is fast and snappy, a viewer is much more likely to make it all the way through it.